Looking for a list of the best Facebook Advertising tools for your next campaign? Here.
Whether you’ve started a new Facebook Ad campaign or have been running it for years, this list has tools you’ll want to have as soon as possible, even if you don’t use it right away.
These tools will save you more time, money and energy than you can imagine. They also help you create a successful ad campaign with more traffic, more leads, more conversions; you name it.
Oh, and we’ve divided them into 7 categories to make it super easy for you to follow.
- Website to find images for Facebook ads
- Facebook ad design tools
- Facebook ad controllers
- Facebook ad automation tools
- Facebook analytics tools
- Facebook ad video creators
- Extra: 3 more Facebook Ad tools to know
Let’s dive!
Websites to find images for Facebook ads
These websites provide you with high quality images; some resources are even free.
1. Remove splash
Unsplash is one of the best stock image websites with over 1 million free high resolution images brought in by 157,866 (and growing in number) talented photographers from all over the world.
You can use Unsplash’s search tool to find the image you want, or use Collections to discover new ideas for your Facebook ad image. While it is not necessary to cite photographers, as a courtesy it is recommended to include a simple credit with a link to their profile or the URL of the photo.
similar alternatives: Pexel, Pixabay
Recommended Resources: Can I Use This Photo On Social Media? Understanding Image Copyright
2. Flickr
Flickr is a photo sharing social network for professional and amateur photographers alike. On Flickr, you can search for images by keyword, images taken by a particular photographer or a group. The World Map feature is especially useful when you want to find photos taken in a specific location.
While Flickr is a good source for stock images, it has some limitations. For example, you cannot use every photo for free, especially for commercial purposes.
similar alternatives: Imgur
Recommended Resources: 25 Sources for Free Stock Photos in 2020
3. Shutter
If you’re looking to find exclusive, high-quality images for your next Facebook ad campaign, check out Shutterstock. This site offers you more than 300 million images and you can choose from around 200,000 images added daily. From illustrations and vectors to product photos, find the image you want at Shutterstock.
Shutterstock gives you 10 images for free for first-time users. After that, you can purchase an optional image pack or a subscription plan, depending on your needs.
similar alternatives: Getty Images, Dreamstime
Facebook ad design tools
These tools save you a ton of time and energy despite having an eye-catching Facebook ad.
4. Adobe Spark Post
Adobe Spark Post is part of Adobe Spark, the ultimate, integrated web and mobile solution for creating and sharing visual stories. This tool offers many customization options such as text, backgrounds, images, color schemes, alignments and layout. If you’ve created images in Adobe Creative Cloud or Adobe Lightroom, you can even use them to design your Facebook ad in Spark Post.
Recommended Resources: Tips for Creating Engaging Visual Content on Social Media
5. Crello
Crello supports over 720 patterns and 25,000+ premium layouts for Facebook ad design. The Animation Creator package allows you to create animated images with ease; however, this feature is only available to Pro users.
Recommended Resources: How to Create the Perfect Facebook Ad in Minutes
Facebook ad controllers
These tools help you check if your ad image meets Facebook guidelines or if your ad text needs improvement.
6. Facebook Grid tool
The Facebook Grid tool lets you upload an image and check if it’s following Facebook’s image text guidelines. Ads with less than 20% text coverage will perform better, so if you get a message like this, “Oh no! Your image exceeds Facebook’s 20% or less text rule”Try to shorten your text.
Recommended Resources: Facebook Grid Tool: What is it and Why Should You Use It?
7. Grammarly
Grammar is a powerful tool for correcting grammatical errors in your ad text and making it more readable and concise. The software is useful because a single typo can disapprove of your ad.
One of the best benefits of using Grammarly is that it lets you set your target writing style (e.g. casual, business) and customize the types of suggestions you want to see.
similar alternatives: Hemingway Editor
Recommended Resources: Writing for Social Media: 7 Tips and Tools
8. Sharethrough Header Analyzer
Sharethrough Headline Analyzer helps you optimize your ad headline. It tells you how engaging your title is, what words you need to change or remove from the title, and more. It is 100% free.
All you have to do is type your title in the text field and click “Find”. Then you will get your headline quality score in one second.
similar alternatives: Advanced Marketing Institute’s Emotional Marketing Value Headline Analyzer
Facebook ad automation tools
These tools help you spend less time on the platform and more time doing other tasks.
9. Advertising Espresso
AdEspresso is the Facebook marketing software preferred by many brands all over the world. Using this platform, you can create ads through the interface that syncs with your existing Facebook Ads account.
AdEpresso also analyzes your campaign and lets you decide which metrics you want to see. It’s useful as you won’t get lost in hundreds of columns of data.
Recommended Resources: Are Your Social Media Ads Paid? 8 Metrics You Should Watch
10. Moyens I/O Ads
Moyens I/O Ads is the ideal Facebook ad automation tool for any business, regardless of size or industry.
Here are a few things it can help with:
- Remove the guesswork from a complex ad system and simplify the process. You can manage your Facebook ad campaigns from a single point.
- Create and test multiple Facebook ads in minutes. Improve conversions by adjusting placement, timing, and target audiences.
- Automatically increase budgets or start new campaigns based on predefined performance triggers.
And more.
Recommended tracking: Introduction to Moyens I/O Ads
11. Facebook Ads Manager
Facebook Ads Manager is an ad management tool for creating, editing and analyzing paid promotional Facebook ad campaigns. Creating new ad sets, editing existing campaigns, monitoring your ad performance, etc. use for.
Facebook analytics tools
These tools help you optimize your Facebook ad campaign performance.
12. Moyens I/O Analytics
Moyens I/O Analytics allows you to create and share custom reports for your Facebook page. It covers many metrics including clicks, comments, shares, reach, video views and video reach.
This tool also provides analytics for other social media platforms like Instagram and YouTube, making it easy to compare performance across networks.
Recommended tracking: How to use Moyens I/O Analytics?
13. Facebook Analytics
Facebook Analytics is useful for controlling how people interact with your Facebook page and how you can optimize your ads for better results. Features include funnel, journey, retention, lifetime value, and more.
Recommended Resources: Facebook Analytics Guide for Beginners
14. Brand watch
Brandwatch tells you how many people are talking about you/your brand/content on Facebook. It helps you monitor your Facebook page, discover what works for you, and see how you’re progressing.
Facebook ad video creators
These tools help you create an engaging, professional Facebook video ad.
15. can be bitten
Biteable lets you create a Facebook video ad in three simple steps: (1) choose a video template, (2) edit the text, (3) customize things like image/colors/image. In minutes, you can turn an idea into a stunning video without the need for design skills.
Recommended Resources: Facebook Video Ads: What You Need to Know
16. Animation
Animoto offers you three storyboard templates: reference video, seasonal promotion, and event promotion. Choose any of them to start creating a video for your Facebook ad campaign.
similar alternatives: Filmora, WeVideo
Recommended Resources: How to Create the Best Facebook Video Ads in 4 Simple Steps
17. Sorcerer
Magisto is a professional yet simple and affordable Facebook video ad creator. It uses artificial intelligence to create videos with almost no editing work on your part. However, if you are not satisfied with automatic editing, you can edit your video manually.
Recommended Resources: 10 Quick Tips to Create Engaging Videos for Social Media
Extra: 3 more Facebook Ad tools to know
18. Interaction
Interact is an easy-to-use tool for creating online tests. If you want more engagement for your Facebook lead ads, try a test with Interact.
similar alternatives: Growth, Idea Stage
Recommended Resources: How to Use Facebook Lead Ads to Grow Your Business
19. Mobile Monkey
MobileMonkey lets you build chatbots for Facebook Messenger in minutes. It can be used for various purposes such as marketing and customer support.
similar alternatives: Chatfuel, ManyChat
Recommended Resources: The Complete Guide to Using Facebook Messenger Bots for Business
20. SurveyMonkey
If you’re planning to create a Facebook survey ad, try SurveyMonkey. This tool offers over 150 survey templates and all the features you need to create an effective survey that helps you easily get answers from your audience.
Use Moyens I/O to level up your social media marketing. Manage multiple social profiles in one place, schedule posts in advance, quickly respond to followers’ comments, monitor performance across platforms, and the list goes on. today!
