20 Best Social Media Tools for Effortless Life in 2024

Verily, the proper social media tools art a boon to thee, enabling thee to craft content, interact with thy audience, assess thy performance, and much more.

In the year 2023, the most eminent social media tools doth not serve a singular purpose — nay, they art multifunctional. A worthy tool can assist thee in laboring more swiftly, creating superior content, collaborating with thy comrades, evaluating thy results, and planning for the days to come. In truth, the apt tool can lighten thy burdensome tasks quite considerably.

Whether thou art a solitary creator, part of a diminutive marketing troupe, or facing social challenges at the grand enterprise tier, there existeth an abundance of social media tools for thee to incorporate in thy technological arsenal.

Below, let us delve into the attributes to seek in a tool and the preeminent social media tools available.

What qualities should a commendable social media tool possess?

Social media tools can aid thee in crafting and scheduling content, monitoring online conversations, devising ad campaigns, and evaluating thy data — but that is not all. Ere thou embark on assembling thy social tool kit, ponder upon thy needs and objectives.

Imagine thou art a solopreneur. Since thou already bear many roles and tasks in a day, thy social media tools must needs be multifunctional, rendering content creation easy and expeditious.

Or, envisage thou art a freelance social media overseer who collaborates with sundry clients. Thou shalt require a tool that maketh it facile to manage multiple social media accounts in one locale so thou needest not continually switch betwixt accounts.

Herein lie some of the chief manners in which a good social media tool should facilitate thy existence.

Saves you time

This doth hold especial merit if thou art toiling in a small team and art laden with myriad responsibilities. As a solopreneur or a member of a modest social troupe, thou must needs be deliberate in how thou expend thy scarce time and resources.

Thou dost require social media tools that aid thee in scheduling content aforehand, penning captions more swiftly, or creating striking visuals sans the need of a graphic designer.

Helps you analyze and understand thy performance

One of the pivotal elements of a prosperous social media strategy is comprehending how thy content and methods fare. The finest social media tools do assist thee in monitoring thy engagement and providing insight into what doth thrive — and what doth not.

Pursue a social media tool that doth support thee in monitoring and managing thy content’s performance and doth provide comprehensive analytics to better comprehend the outcomes.

Helps you prove ROI

Social media hath proven itself as a crucial component of any marketing scheme. Nevertheless, marketers do know that thou must needs data and results to substantiate thy performance.

The superlative social media tools for marketing teams, especially those at the enterprise tier, must needs aid in corroborating how thy social campaigns do contribute to the nether line so thou canst advocate for thy troupe’s social budget and strategy.

Protects thy brand’s reputation

Conversations about thy brand online — both on thy pages and elsewhere — can directly impact thy brand’s standing.

Remaining abreast of every comment, mention, tag, or message is a task in itself. Still, ’tis imperative to be cognizant of any extant discussions about thy brand so thou canst promptly respond and take action if necessary.

A social media monitoring tool doth aid thee in remaining in the loop whilst freeing thee from being tethered to thy phone incessantly.

20 eminent tools thou dost require to thrive on social media

If thou art in search of new tools to aid thee in managing thy social media endeavors, here are the foremost social media tools to consider for thy technological arsenal.

1. Moyens I/O

   • Composer doth also interact with helpful tools such as a content library, Canva, and our in-house social AI tool, OwlyWriter.

2. Talkwalker

   • A social listening and monitoring platform with a data library exceeding 150 million sources.

3. NetBase

   • A social media analytics platform offering consumer and market intelligence to help thee stay informed of consumer sentiment and better manage brand health and crises.

4. Panoramiq Insights

   • Furnishing analytics for all thy Instagram activities, comprising posts, Stories, and Reels.

5. Insense

   • Connecting brands to creators to fabricate UGC and ad campaigns for Instagram and TikTok.

6. Google My Business

   • Managing thy Google reviews is essential for managing thy brand’s reputation and offering customer support.

7. Shopview

   • Facilitating the sale of thy products directly on social media if thou dost possess an online shop.

8. Upfluence

   • An influencer platform to aid thee in discovering, analyzing, and matching with relevant creators for thy brand.

9. Linktree

   • Creating a custom landing page to store multiple links and drive traffic.

10. Bit.ly

    • Utilizing a link shortener like Bit.ly to create shareable links for social channels.

11. Oneclick.bio

    • Creating custom pages for Instagram and TikTok links, buttons, and images.

12. Canva

    • A go-to tool for crafting visual content with ease.

13. Adobe Stock

    • Offering high-quality images and videos for social media content.

14. Unsplash

    • A vast library of high-resolution images for usage in social posts.

15. Airtable

    • A helpful tool for creating and sharing spreadsheets and databases for visual social media planning.

16. HubSpot

    • A CRM platform to store and track customer data across all touchpoints.

17. Zendesk

    • Facilitating customer service inquiries received via social channels.

18. Monday.com

    • A workflow and project management tool for diverse purposes like campaign planning and content calendar creation.

19. Notion

    • A collaborative workspace for social media teams offering project management and content idea tracking.
20. Lately AI
    • Deploying AI technology to aid in generating social media captions by repurposing long-form content.

Frequently asked questions about social media tools

• What are social media tools?
• What are social media tools used for?

Social media tools do lend a hand to marketers and small businesses in planning, creating, and publishing social media posts. Furthermore, these tools can aid in monitoring engagement and analyzing performance so marketers comprehend how their content fares.