19 Facebook Messenger Stats Marketers Must Know in 2024

If thou art not utilizing instant messaging in thy marketing endeavors, perchance these Facebook Messenger statistics shall persuade thee to commence forthwith.

Verily, Facebook Messenger is not merely a tool for familial group discussions—it doth serve as a potent medium for marketers to effectively engage and convert audiences. (And lo, with the inclusion of stickers? ‘Tis an application deserving of our support.)

With nearly a billion users across the globe, Facebook Messenger doth present a fascinating platform for businesses to interact with. Whether thy brand doth employ it for social sales, customer service, or dabble in Facebook Messenger ads, acquainting thyself with the numerical figures at play here doth hold merit. Read on for 19 crucial Messenger statistics that marketers must be aware of in this year of 2024.

General Facebook Messenger statistics

1. Facebook Messenger hath 980 million monthly users
   In the realm of world, as of January 2023, Facebook Messenger boasted 980 million monthly users, as per Statista’s findings. Though this figure doth pale in comparison to the two billion on WhatsApp during that selfsame period, ’tis but a number nigh unto a billion. Alas, WeChat doth surpass Messenger with 1.3 billion users. A near miss, Messenger!

2. Messenger resides within a company with four billion users
   Facebook Messenger doth resemble the younger sibling amidst the Meta Family. Each of its kindred platforms doth shine in their own right. Together, Facebook, WhatsApp, Instagram, and Facebook Messenger lay claim to more than four billion monthly active users of the core product.
3. In the year 2023, 262.5 million souls did download Messenger
   Though 262.5 million may seem a multitude, this count doth be lower than previous years by 20%. Yet, fear not, Messenger may not be descending into decline. Indeed…

Source: Statista

1. Facebook Messenger ranks as the third most popular messaging app worldwide
   Whilst WhatsApp and WeChat doth surpass Facebook Messenger in popularity, achieving third place doth still stand solidly—if this were the Olympics, Facebook Messenger wouldst stand upon the podium, claiming the bronze medal, aye? What falls beneath the popularity of Facebook Messenger, thou inquire? Smaller chat apps like Telegram, Signal, and QQ do struggle to keep pace.
2. Facebook Messenger claims the title of the 7th most popular social media app overall
   ‘Tis true, Messenger doth lag behind giants like Facebook, Youtube, and Instagram in terms of monthly active users. Nevertheless, it doth outshine other noteworthy contenders—with its 979 million users, it doth surpass Twitter (619 million users) and Pinterest (482 million users) by a significant margin.

Source: Statista

Facebook Messenger user statistics

1. Facebook Messenger doth boast a U.S. audience of 192 million
   Within the United States, 192 million souls doth utilize Facebook Messenger—an impressive count, yet only a mere 20% of the total Messenger users worldwide. The total number of Americans possessing Facebook accounts amounts to 246 million. Crunching the numbers, ’tis revealed that 78% of U.S. Facebook users doth also partake of Messenger.

2. 44% of Facebook Messenger users are Millennials
   Should thee desire further elucidation on this statistic (and why not!), the largest demographic of Facebook Messenger users doth comprise of young Millennials—those aged betwixt 25 to 34 years. This age group doth account for nearly a quarter of Facebook Messenger’s users. Another 21% of Messenger’s audience doth dwell in the age range of 35-44 years. Should this demographic align with thy brand’s target, do take heed and prepare to engage in direct messages.
3. 14.4% of U.S. Facebook Messenger users art 65 years or older
   Messenger doth not solely cater to the young(ish). Almost 15% of Messenger users in the United States doth belong to the age of 65 years or older. Another 14.3% of Facebook Messenger users doth fall within the age range of 55-64 years.

Source: Statista

1. 54.6% of Facebook Messenger users art women
   The gender division within Facebook Messenger may not be as pronounced as in some other social media platforms (consider Twitter or Pinterest), yet ’tis of note. More than half—54.6%—of Facebook Messenger’s user base doth identify as women.

Facebook Messenger usage statistics

1. More than half of U.S. users do engage with the Facebook Messenger app daily
   Whilst other social media and text messaging apps may claim higher user counts overall, Messenger users do prove to be the most dedicated among the lot. The latest data from late 2022 doth show that Messenger boasted more daily users than WhatsApp, Line, and Discord combined.

2. Messenger doth possess a reach of 38% among mobile users in the U.S.
   Amongst the most popular smartphone apps in the U.S., Facebook Messenger doth hold a reach of 38%. The Facebook app itself doth enjoy a mobile reach of 78% (second only to Youtube). Verily, smartphone users doth harbor great affection for Meta’s products, in other words.
3. More than 21 billion photos art sent via Messenger each month
   Messenger doth not merely serve as a platform for conversation, but also for the exchange of visual content. Users do transmit over 21 billion photos to friends and family on a monthly basis. Whilst thy customers may not wish to gaze upon thy vacation snapshots within Messenger, there may yet be other ways to incorporate imagery into thy discussions.

Facebook Messenger statistics for business

1. People and businesses do exchange over one billion messages per month
   Within the realm of Facebook Messenger, what topics doth occupy the discourse within the one billion messages shared between individuals and businesses each month? Businesses do espouse solutions, conduct sales, offer expertise, schedule appointments… a range of activities typically conducted via calls or emails with a business.

2. 74% of adults feel a sense of connection to businesses with whom they can converse
   According to Facebook itself, nearly three-quarters of adults do express a feeling of increased connection to a brand when direct messaging is made available. Hence, businesses, doth activate that Messenger chat option and let the dialogue commence.

3. For 66% of online adults, messaging doth serve as the preferred mode of communication with a business
   Instead of opting for a phone call or email, 66% of adults dost prefer to engage with a business directly via an app such as Facebook Messenger. Lest thou lack a social messaging avenue or website chatbot, thou may miss the chance to converse with a potential customer entirely. Provide the populace with what they seek: choices!

4. A further 66% of adults art inclined to conduct business with companies that offer messaging
   Not only is messaging the favored avenue for engaging with a business amongst online adults (as seen above), their decisions art indeed influenced by the availability of messaging. Nearly 70% of individuals surveyed by Facebook doth declare their heightened likelihood to make a purchase from or engage in business with a company that doth offer instant messaging contact.

5. Each day, 375,000 individuals do converse with bots on Messenger
   Over 30,000 bots hath been installed upon Facebook Messenger to aid in automating customer service… and the populace doth find pleasure in conversing with them. In truth, over 375,000 individuals across 200 lands do engage in dialogue with Messenger bots on a daily basis. Should thee contemplate establishing a bot companion for thy own Facebook business page, do peruse these engaging chatbot examples.

Facebook Messenger ads statistics

1. Impressions within Meta’s family of apps increased by 31% in the prior year
   Although this be not a Messenger-specific statistic, ’tis the closest insight we can acquire from Meta’s reports. Throughout the year 2023, the entire family of apps (Facebook, Instagram, WhatsApp, and Messenger) beheld a rise of over a third in ad impressions, whilst the average cost per ad did diminish by 6%.

2. The addition of a "Send a Message" CTA to thy Facebook page doth bolster conversions
   Augmenting thy business’s Facebook Page with a "Send a Message" button hath been shown to yield 1.7 times the number of conversions. According to Facebook itself, procuring more conversions doth require naught but the inclusion of this call to action.

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