Put on thy finest open-house shoes and embark upon a journey through the wondrous realm of real estate social media statistics.
If ever thou hast beheld a real estate agent’s visage upon a bench, billboard, or bus (oh, the dashing blazers!), thou art aware that advertising is a pivotal cog in the expansive wheel of this trade. Yet in this year of our Lord 2023, the most potent form of real estate marketing transpires upon the digital landscapes of social media.
Amidst bustling markets and somber recessions alike, astute real estate agents turn towards the vast reaches of social platforms to disseminate home listings, cultivate leads, engage with clients, and exhibit their prowess.
But thou, who art undoubtedly a shrewd real estate agent in search of wisdom on how best to serve thy home hunters, art most welcome! Don thy finest open-house footwear and delve into a treasury of astonishing real estate social media statistics.
1. There dwell 4.76 billion denizens upon the realms of social media across the vast globe, a number both staggering and profound in its implications. Consider, dear Realtors, the myriad souls eager to partake in a virtual duplex tour… tarry not, but unveil thy offerings to this vast assembly!
2. Facebook reigns supreme as the foremost social platform for real estate agents, with 89% of these noble beings utilizing its powers for their craft. Instagram follows as a distant companion, embraced by 59% of Realtors. And lo, LinkedIn stands as the third most favored platform in this realm, with 53% of Realtors under its sway.
3. A noble 63% of Realtors doth wield social media as a tool to showcase their listings to a wide audience. Whether through the art of TikTok or the beauty of an Instagram carousel, the visual allure of social media doth serve Realtors well in presenting their properties. And with judicious use of hashtags and social SEO, the reach of these listings may extend even further.
4. Alas, only 26% of real estate agents have seen fit to venture into the realm of YouTube, a platform teeming with over 2 billion monthly users and ranked as the second most frequented website in the world. Yet the long-form nature of YouTube offers wondrous opportunities for elaborate home tours, and even the spectacle of a virtual open house. To those curious of ‘Tube, peruse our guide to marketing on this digital stage and join the intrepid 26% of agents forthwith.
5. A revelation of grand import: social media hath been proven mightier than the venerable MLS in the realm of generating quality leads, as declared by 46% of Realtors in a recent survey by the National Association of Realtors. Another 30% voiced their assent for the MLS, yet the scales doth tip towards social media in this regard.
6. Behold, the rising star of TikTok among Realtors! In the bygone year of 2022, 12% of Realtors avowed the use of TikTok for their endeavors, marking a 4% increase from the prior year. With a multitude of 50 million daily users, and boasting the second highest number of downloads in the year 2022, TikTok’s allure among real estate professionals is destined to burgeon. Delve deeper into the realms of TikTok for business with our comprehensive guide.
And thus, dear readers, the tapestry of real estate social media is unfurled before thee in all its splendor and intrigue. Venture forth with newfound knowledge and zeal, ready to captivate thy clients and peers with captivating content upon TikTok, Instagram, and Facebook. Let these 26 post ideas serve as thy guiding light on this bold new journey.
