Proven Paid Traffic Sources for Affiliate Marketing

The key to a successful marketing strategy is choosing traffic sources that will help you reach your target customers. While organic traffic is undoubtedly the most reliable and invaluable source of visitors, it takes a lot of time and effort to see your first results. Alternatively, buying traffic allows marketers to instantly expand their reach. With the right approach, it will give you a quick turnaround in terms of paid traffic, more leads and conversions. In this post, you will learn about the best paid traffic sources for affiliate marketing that will bring real visitors to your website.

What Are the Best Paid Traffic Sources for Affiliate Marketing?

Increased traffic is crucial to getting more leads and increasing conversions. Paid traffic can be a good investment, allowing you to reach your goals faster. Pay-per-click ads in search results, ads on social media, etc. There are a number of paid traffic sources such as You need to carefully consider the pros and cons of each source to target your ideal audience.

Let’s take a look at the top five paid traffic sources for affiliate marketing campaigns.

Google Ads is an online advertising platform developed by Google that allows marketers to create ads and reach their target audiences exactly when they are interested in the product. Potential reach can find their answers on and YouTube, Google Maps, Google Play etc. It includes billions of users searching for other Google properties.

Search results showing ads for “best blogging platform” on Google

Google Ads is suitable for businesses of all sizes and works on a pay-per-click (PPC) model. This means that webmasters can target a particular keyword through Google search and bid for that keyword while specifying the maximum amount they are willing to pay. With PPC ads, you pay for clicks on ads that send visitors to your website.

Advantages of Google Ads

  • Offers the widest reach on the Internet, with Google and Google’s various properties
  • Perfect for generating conversions and sales
  • You can set your budget and limit spending.
  • You only pay for actual clicks
  • Target your ideal customers with your most important keyword exactly when they’re searching for that keyword and are potentially ready to make a purchase.
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Disadvantages of Google Ads

  • There can be a lot of competition depending on the niche and topic.
  • It serves text-based ads, so there are no images to convey your brand image to the masses.

Display Ads

Display ads are displayed on third-party websites in the form of a banner, image, or video. With the help of cookies, you can access their demographic information, online behavior, etc. Google offers a large network of websites and blogs to place your ads on.

In the screenshot below, you can see an example of a travel blog with three display ads showing based on the visitor’s geographic location.

Screenshot of a blog post on the Global Viewpoint travel blog with three display ads
Examples of display ads on the Global Viewpoint travel blog

Advantages of Display Ads

  • High reach to target audiences
  • Topic and interest targeting and remarketing opportunities
  • It can greatly increase your brand awareness or allow you to promote a new product.
  • You can use eye-catching images and videos to grab the audience’s attention.

Disadvantages of Display Ads

  • Forwarding your offer to users who are not considering making a purchase
  • Lower click-through rates and conversions (on average) than search ads
  • High impressions don’t always guarantee high sales
  • Many users have ad-blocking software.

Social Media Ads

Social media marketing has undeniable advantages and allows you to reach your target audience when they engage with content from their friends, family or other brands and are responsive to new information. More and more people are using social media to explore the market and discover new products and services, so it can be a great opportunity to promote your brand.

Facebook, Instagram, Twitter, LinkedIn etc. Each social network has its own advertising opportunities and terms of use. For example, Instagram gives marketers the option to choose between in-stream ads, video ads, carousel ads, or ads in Stories. Sometimes you can add a CTA button to encourage clicks.

Starting a campaign is pretty easy: choose your target, choose your audience, budget and ad format, and place your order.

Photo of a smartphone with a Dollar Shave Club ad
Example of a Facebook ad

Advantages of Social Media Ads

  • Wide reach due to the growing popularity of social media worldwide
  • Social media ads are great for increasing brand awareness.
  • Text, images, videos, etc. A wide variety of ad formats are available, including
  • It is possible to advertise on different platforms (for example, on Facebook and Instagram)
  • Powerful built-in analysis tools

Disadvantages of Social Media Ads

  • can be expensive
  • Allows negative customer feedback
  • Extremely low ROI compared to other ad types

Video Ads

Videos are one of the most engaging forms of content to grab users’ attention with dynamics, compelling visuals and relevant audio or songs. More and more brands are choosing to run video ad campaigns to encourage users to review their offers.

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You can post video ads on a variety of platforms, including YouTube, TikTok, and other social networks, as well as third-party websites.

Advantages of Video Ads

  • Video is the most attractive form of advertising
  • Offers ample opportunities to offer the benefits of your product or service
  • Lower competition compared to text and image ads
  • Videos provide high return on investment

Disadvantages of Video Ads

  • Video ads are more expensive and time consuming to create
  • Users with technical issues such as slow internet connection are less likely to watch your ad.
  • short attention span of viewers

mobile advertising

Mobile advertising includes all ads that appear on smartphones and tablet devices. Mobile accounts for more than half of total global web traffic, so running mobile ads is often a reasonable way to achieve one’s marketing goals. The key to success is optimizing your ads for mobile screens so users don’t experience viewing issues.

Screenshot of the mobile version of the Nomadic Matt blog showing an ad
An example of a mobile ad on the Nomadic Matt website

Advantages of Mobile Advertising

  • Mobile advertising is often less expensive, but can have a high return on investment
  • Mobile is one of the fastest growing traffic sources
  • Various ad types are available

Disadvantages of Mobile Advertising

  • Your ads should be optimized for mobile screens.
  • Mobile ads provide less general information
  • Optimization can be an issue considering the myriad shapes, sizes, and operating systems of mobile devices.


While organic traffic is an important way to grow your online presence, there are faster ways to drive traffic, such as paid advertising, which also allows you to target your offer to your ideal customer. Offering the best paid traffic sources, different ad formats, reach opportunities and analytics for affiliate marketing, Google Ads includes social media ads, mobile advertising, video ads and more. A successful advertising campaign always considers one’s marketing goals, desired budget, target audience, and online behavior of that audience.

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