How to test and choose a converting CPA bid?

Why split test CPA bids

Overall, split testing is one of the core strategies in affiliate marketing. This method helps publishers compare two different options and find which converts better.

Regarding CPA bids, split testing helps you find the best performing bids by distributing your traffic to different targets. How can you take full advantage of these tests?

The internet is swarming with various CPA offers. Industries, deadlines, types of traffic allowed, payments, etc. differ in terms of Even the same bids from different networks can differ greatly in conversion rate. Split test CPA bids can contribute a lot to the success of your online venture because they allow you to:

• Calculate the conversion rate and earnings per click for each bid
• Decide which offer to drive traffic to
• See how visitors react to this or that offer. (Split tests turned out to be more efficient than online surveys)
• Learn about CPA bids in general that might be useful in the future
• Reduce the risk of failure

How to test a CPA bid

When testing a CPA bid, you should pay special attention to a few factors that determine the performance of any bid:

• Traffic costs that shouldn’t exceed your campaign revenue
• Creatives that should generate clicks and conversions
• Front landers and landing page
• payments

Traffic costs

The first thing to parse test is traffic costs, because ROI is one of the most important metrics for measuring the performance of your campaigns.

To test this metric, you must prepare creatives for your campaign, select group-targeted ads, and allocate a budget that is more than three times the payout amount. Next, you need to run your campaigns until you get enough traffic and analyze the results.

• If there is no conversion, you can get negative results. In this case, you should consider changing the ad regions.
• If you go head-to-head and the ROI is close to 0, there may be some potential in the offer if properly optimized.
• If the campaign is profitable and you earn more than you spend on traffic, the offer can become a lucrative revenue stream for you.

The main purpose of this step is to whitelist and blacklist the ad regions you are testing.

creatives

After you’ve created the offers with the highest ROI index and narrowed down your list of offers, it’s time to test the details of your offers. Even the smallest element can greatly affect the performance of your campaign.

That’s why it’s important to test variations on your webpage, such as:

• Colors of basic elements such as CTA buttons
• Images (images and videos)
• Location of items such as registration forms
• Gender, age, location etc. audience targeting, including

It can be tempting to test splitting as many creatives as possible at once. However, a strictly no-no because such tests are not informative. To get reliable results, you should test one element of your offer at once and make sure you test completely different creatives to begin with.

Note that to analyze a creative’s effectiveness and evaluate its CTR, you need at least 1,000 impressions for each. Once you’ve identified what responds better, start testing small details that can quickly improve the performance of your CPA marketing campaign.

Front landers and landing pages

Pre-buyers and landing pages are the cornerstones of any CPA campaign that can increase your revenue. It’s critical to test both separately to find the best-performing variations that will drive more conversions.

Pre-opens are pages that your visitors are redirected to before they go to the landing page and make a purchase or sign up. These pages aim to pre-sell a product or service before customers take action. The most important metric for front-landers is the number of customers redirected to the landing page. You can use an ad tracker to measure the performance of a front lander.

Landing pages are one of the most powerful tools in any CPA marketing toolkit, so it’s essential to test them individually to determine the most effective ones, and the relevant metric here is the number of conversions made.

payments

While traffic costs, CTR, and conversion rates are really important metrics, the money you earn from commissions remains the most important measure of the success of a CPA campaign. That’s why it’s important to test payments before deciding on a particular CPA bid.

The easiest way to test an offer payout is to book a service or purchase a product using your affiliate link.

But sometimes you are not allowed to book for yourself, so read the terms of the offer in advance. If there is such a restriction, you can test payments with the help of other real customers you know.

How does Moyens I/O protect affiliates?

One of the key principles of Moyens I/O is to be very clear to their affiliates. We believe trust is the cornerstone of our affiliate network and therefore we spend a lot of time and effort testing all the offers on offer.

For this, we make random purchases by testing member connections and make sure that all payments are made in accordance with the rules. If we detect any cases of unfair treatment against affiliates, for example lead clearance (not giving credit to affiliates with conversions they earn), we will contact advertisers and do our best to rectify the issue.

Failure to find a solution may even lead to the termination of a partnership with an advertiser.

The best analytical tools for testing CPA bids

While testing CPA bids can be a complex process, the internet is full of split testing tools that can simplify it and make it more productive.

However, navigating through these tools and finding the best ones can be difficult for internet marketing newbies, so we’ve laid the groundwork for you and selected the best tools to help you discover the most profitable CPA offers.

• The most obvious choice option, offering the best testing solutions on the market, is Google Analytics. It is a versatile tool and you can use many of its functions for free. For example, you can calculate bounce rate, average session duration, affiliate link conversion etc with Google Analytics. you can check. The only downside to Google Analytics is that it is technically complex and can be difficult to use at first.

• VWO is a simpler solution for split testing at a reasonable price. The service allows multiple tests to be run simultaneously without any results interference. You can also laser target your tests and track item clicks, time spent on a page, page scrolling, exit intent, etc. You can check features like The tool allows you to seamlessly design multiple variations of your pages and track various conversion goals. including registrations, revenue and clicks.

• Optimizely is another powerful tool that offers ready-to-use solutions and doesn’t require a steep learning curve. Vehicle, device, browser, campaign, etc. It allows you to run experiments on a per capita basis and run several trials at the same time.

Other powerful tools you can use to find the best CPA bids are AB Tasty, Crazy Egg, Alexa, and Statcounter.

How to test CPA bids

To get the most out of testing, remember the basic split-testing rules we talked about above: test one variable at a time, gather enough data before you draw conclusions, and don’t stop testing after just one try.

If you follow these guidelines and put enough time and effort into testing to find the highest converting CPA bid, it can quickly improve the performance of your online business and increase your bottom line.