How to make money on TikTok with affiliate marketing

Many people perceive TikTok as a creative outlet, allowing them to produce off-the-shelf content and providing a unique way to communicate and have fun. But there’s more to TikTok than just having fun and unleashing your creativity. Today, TikTok is becoming the social platform of choice for brands to discover, engage and engage with their audience. This post will teach you how to make money on TikTok with affiliate marketing and what strategies you can use to monetize TikTok.

What you need to know about TikTok

Tik Tok is gaining momentum and more and more digital entrepreneurs are looking for ways to use it to their advantage, and affiliate marketers are no exception.

So, what is TikTok and what makes it suitable for business?

TikTok is a video-based platform that originated in China in 2016. The platform allows users to create a variety of short videos, from funny videos and memes to knowledge sharing content. The app is on the rise and has more than 750 monthly active users, making it the third largest social network in the world.

Here are some other facts TikTok marketers should know:

  1. The total number of TikTok downloads is over 2.6 billion.
  2. The app has won the hearts and minds of young people all over the world, with over 40% of its users aged 16 to 24.
  3. The number of adult Tiktok users is also increasing rapidly. From October 2017 to March 2019, the number of adult users increased from 2.6 million to 14.3 million
  4. On average, TikTok users spend more than 50 minutes per day on the app, and over 90% of their users visit the app more than once a day.

TikTok’s specific audience structure largely determines which niches are popular on the platform. According to Statista, the platform currently has the following niches:

  • Entertainment
  • Dance
  • jokes
  • Fitness/Sports
  • home renovation/do it yourself
  • Beauty/Skin Care
  • Fashion
  • Cooking/Cooking
  • Lifehacks/ Advice
  • Pets
  • Outdoor
Source: Statista

However, almost any brand in any niche can use TikTok for business. The key is to use the platform not to sell, but to build relationships with your target audience. For that, you need to create content that will resonate with your followers and provide extra value.

Here are some types of content that might be of interest to TikTok users and might get a lot of attention:

  • Humor
  • Educational content. TikTok is now putting a lot of effort into promoting the #LearnOnTikTok program to overcome the effects of the Covid19 pandemic and make learning easier.
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  • Videos dedicated to a special day
  • Recipes
  • Lifehacks or quick tips
  • behind the scenes content
  • decor ideas
  • Beauty and fashion training
  • Social media challenges etc.

Affiliate marketing on TikTok

TikTok can be a goldmine for almost any business, including your affiliate startup. However, like any social media, the app has its pros and cons for affiliate marketing.

pros cons
The platform may have a large and growing international audience, so there’s a lot of monetization potential in it. TikTok is dominated by young people aged 16-24. Therefore, you can waste time and money if you are targeting older audiences.
TikTok is focused on video content, which has proven to be the most viral and most effective type of content for any type of marketing. The platform does not allow adding clickable links to TikTok videos.
The platform makes it easy to reach your target audience and increase interaction thanks to its hashtag features. Not all TikTok accounts have an option to place a link in their bio.
TikTok is great for collecting user-generated content. TikTok ads can be quite expensive.
The platform is still gaining momentum and competition is relatively low. Make sure you hop in before it gets too crowded.
Creating TikTok content is easy.

So, you weighed all the pros and cons and decided to try affiliate marketing on TikTok. Now is the time to learn how to increase your affiliate business with the app.

Here are the two main ways to use the platform to grow your affiliate business. You can use organic content or paid ads to increase the success of your affiliate campaigns. Let’s take a closer look at both.

Organic content

How can you use organic content to do travel affiliate marketing on TikTok? TikTok can be a powerful tool for driving traffic to affiliate content on your website or social media.

We mentioned earlier that not all TikTok accounts have the option to embed affiliate links in TikTok bio, and you cannot embed clickable affiliate links in TikTok videos.

Fortunately, there are several ways to circumvent this issue:

  1. Add YouTube and Instagram links to your profile and encourage your followers to follow you on other social media that allow affiliate links to be placed.
  2. Another way is to use promo codes on your videos.
  3. Switch to a Business account to add a URL to your bio.
  4. You can also add a non-clickable URL to your content description.

It’s also important to remember that organic reach is one of the most vital factors determining the success of your affiliate campaigns on TikTok. This is because it allows you to build long-lasting relationships with your target audience and increase brand awareness and engagement.

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Here are some hands-on tips to increase your organic reach on TikTok.

  1. Post consistently and often The app’s algorithm supports this. Fortunately, you can do this without any hassle, thanks to the advanced editing features of the platform.
  2. Create world-class engaging content can be useful or entertaining to your target audience.
  3. Engage with content relevant to your niche. Linking to and commenting on videos related to your niche can help you reach more people and draw more attention to your content.
  4. Invite your audience from other social media To follow you on TikTok.
  5. Create useful lead magnets to capture email addresses and increase your subscriber list.
  6. Find out what’s trending on TikTok and touch trends.
  7. Use relevant hashtags to help people discover your content.
  8. Start your own trend or challenge and invite people to join.
  9. Team up with other creators.

TikTok ad

You can take advantage of TikTok ads to achieve even better affiliate results and reach more people. TikTok offers many advertising options to help brands achieve their marketing goals.

Top View Ads

This ad format is best suited for capturing users’ undivided attention. Ads are full-screen videos up to 60 seconds with autoplay and audio. eBay used this ad type to reach UK youth and promote the #StrongerAsOne campaign. According to TikTok, the campaign resulted in over 17 million impressions.

Source: TikTok

Brand Takeover ads

These are full-screen video ads that serve your audience as soon as they open the app. Supporting both 3-second JPG and 3-5 second videos, this ad type has multiple creative options. Too Faced launched the TikTok ad campaign to attract the attention of Gen Z women in the UK. The campaign resulted in 7.8 million impressions and 1.3 million clicks to the product page.

Source: TikTok

In-Feed Ads

This type of ad provides a seamless advertising experience, allowing marketers to embed video content in users’ For You feed. The video can be up to 60 seconds long and allows users to comment, share and like. So this type of ad is an excellent tool to increase engagement. MadBox, for example, used this type of ad to promote its Idle Ants game and saw a 36% increase in conversion rate and 10,000+ app downloads within the first week.

Source: TikTok

Branded Hashtag Contest

These ads help marketers gain more visibility, increase brand awareness and collect tons of user-generated content. Branded Hashtag Challenges are highly effective as they encourage people to unleash their creativity and increase their engagement level quickly.

To start a Branded hashtag Contest campaign, you need to invite your target audience to create content under your branded hashtag. Converse used this ad format to inspire users to turn their Converse sneakers into a “creative canvas” and managed to get more than 24 million views and 1.8 million clicks on the challenge page.

Source: TikTok

Branded Effects

Branded Effects is the preferred ad type to entertain your audience and increase brand awareness and engagement. Allows creating and sharing custom made stickers, filters and special effects. Here’s an example of how cold and flu medicine Mucinex has amassed over 5.8 billion video views and 500+ user-generated videos with its #BeatTheZombieFunk campaign featuring the brand’s mascot.

Source: TikTok

How to promote affiliate programs on TikTok

TikTok provides rich monetization opportunities for affiliate marketers. So make sure you start early and take advantage of the latest trends to earn big on the platform and unlock its monetization potential. Also, for the promotion of TikTok affiliate programs, you need to take advantage of both organic content and paid advertising. However, the key is to develop a fun and engaging approach to affiliate marketing that will engage the TikTok audience and earn you long-term business rewards.

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