How to create content to increase your website traffic and bring backlinks?

content is king

Google and most other search engines work based on text. The user types a search query (text), and then the engine searches other texts to find that search query. It’s all based on content, i.e. words. Text is the basis of the search process.

In order to organize the search engine results page (SERP), search engines often need to evaluate a site’s credibility, frequency of updates, backlinks, etc. It takes into account dozens of factors such as However, it all starts with content. If your site does not contain any content related to the topic or search query, you do not even participate in the contest.

Building a site for search engines is a road to nowhere. You can’t sell plane tickets to the Google spider and Bing won’t click on your ad. Live readers should always be in the first place.

Search engine algorithms are constantly changing, and these changes have one goal: to provide the highest quality content to the searcher. Therefore, as a website owner, you have two main goals regarding content:

1. Provide high-quality content to your users;
2. Let search engines understand that your page is the best for users’ queries.

With the right approach, your investment in content will definitely pay off.

How to choose which topics to write about

Generating ideas and planning content are always the hardest parts. However, article creation starts with an idea. You can use the following resources to find topics to write about:

• Google Trends;
• Your competitors.

These resources will indirectly show you the interests of your users, but there are ways to find out what is interesting to your audience directly from the source:

• Forums;
• Social networks;
• Q&A services;
• Comments

In all these resources, people share information that you can learn and use.

Whichever you choose, keep in mind the differences between the types of search queries readers use to find your article. We have already written in detail about navigation, information and action search queries. Review this information. It will help you choose the right direction and earn with Moyens I/O or any other affiliate program.

How to create high-quality content for users?

Remember the basic formula for good content:

1. Users should get the information they came from.
2. The information must be complete, accurate and relevant.
3. The text flow should be simple and easy to understand.
4. Articles should present different ways of presenting information such as text, tables, images, videos, and more.

In simple terms, the article should answer the user’s questions as simply, reliably and completely as possible. Your users should not feel the need to search for more resources. The presentation of content should be in a variety of appropriate and effective formats.

We’ve written a great guide to creating high-quality content for users. Let’s look at an example though.

Imagine you have a travel website about travels within Europe. Your audience is interested in many topics. If you are aiming to make money, you should focus on information and transactional queries.

For example, let’s say you selected the topic ‘How to Get from Germany to Paris’. A very popular route, as can be seen from Google Trends and other sources. What would your readers like to see? They’ll probably want to see a detailed list of all their travel options and tips on how to make this trip even better. Therefore, you must provide this information completely and relevantly.

How to establish a relationship with Google?

While Google’s position is that webmasters should only focus on quality for the user, in real life successful webmasters should not forget about search engines if they expect to get traffic from search engines.

You have to find a balance between quality for the target audience and search engine. These goals are not mutually exclusive, but they have their own characteristics.

You can establish a good relationship with Google by following the requirements below:

• Provide unique text (don’t copy-paste).
• Find out what words people use to search and use those words or phrases in the article.
• Don’t go overboard with your keyword usage, instead use them in a reasonable amount for a human. If they make up more than 2-3% of the text, Google can be caught trying to manipulate the SERP.
• Fill in meta fields such as title, keywords and description. Of course, use the keywords there.
• Put the most relevant keywords at the beginning of the title.
• Use keywords in subtitles, lists, and tables.
• Use images and videos. If you are using an image, do not forget to fill in the ALT+Title section.

Following this simple list will make your articles more SEO friendly. Of course, it doesn’t include everything related to search engine optimization. Follow our blog to learn more.

Above all, remember that any SEO technique should not hurt the reader. When a page becomes offensive, misleading or problematic for the visitor, its position in the search results is affected.

How to create an article that brings backlinks?

Backlinks are a new source of traffic – people click on them and they come to your project. At the same time, backlinks are one of the most effective SEO tools to prove to Google that your page is the top result for a particular search query.

It was originally thought that people were creating bona fide backlinks to your project on other websites, but this is rare. Consider how often you share links.

There is another option: insert backlinks from the internet into your project yourself. However, there are a few tricks to get people to share your website link more often. The latter is free and usually brings absolutely desired traffic.

First of all, your page must meet the following requirements:

• Solve the viewer’s problem
• Be attractive and memorable to the reader
• Be the best source of information

Sound familiar? If you do what’s best for the readers, your page will match all of the above. That’s why we start with content, not links. But links are a form of sharing, and your goal is to get your readers to want to share. Of course, not all of them have a platform to share, but wanting to share is a basement.

There are 4 things people enjoy sharing:

• Emotions — people love to share their emotions with others;
• Number — people turn to sources with numbers and facts to solidify their arguments or positions;
• Stories—true stories are easy to trust;
• Benefit — something useful has a better chance of being shared.

You also need to place social media ‘Share’ buttons on the page to allow users to share your content with one click. How effective such buttons are depends on many factors: where you place the buttons, who your target audience is, etc., but it’s your job to give them the opportunity to share with one click.

You won’t be able to influence the reader’s desire to copy and paste the link on the page too much, but if you get their attention or they have benefited greatly from the information you provide, you have a much better chance of getting free backlinks.

One more tip: If it’s possible for readers to leave comments on your website, be sure to include the functionality to copy the link to a specific comment and an appropriate way to share that information on the internet. Some people post links to their own comments more often than links to other people’s content. Don’t miss this opportunity to get backlinks.

What is the best content for your website?

We deliberately did not discuss writing style, ways of presenting information, and other issues related to creativity. As the owner and author of the articles, you know your target audience better than we do. If you don’t know your audience, find out! For best results, you need to know who your readers are. Use open sources or embed Google Analytics code on your website to get a portrait of your users.

For example, people planning their next trip may be different, such as families with young children, solo travelers, and others. Tailor the information flow to your readers. Doing so is the cornerstone of creating the highest quality content your visitor will like and perhaps share.

Share your ideas and tips. How do you create content and get traffic?