How to create a White Label website

What is a White Label?

White Label allows you to create something from scratch or rebrand a product or service to be identical to the original without the need to invest large sums in making your product.

There are many examples of companies using White Labels from other manufacturers, including Starbucks or Dell in technology, and then applying their own brands to personalize and sell the product with greater reliability.

But be careful not to confuse the White Label with the counterfeit product.

How does White Label work?

This type of work allows you to save money and time in the design and creation of the product. You will have a product that is exactly the same as the original; you will apply your brand to it. This allows you to focus mainly on advertising and selling the service.

In the digital world, it’s easier to access manufacturers or programs that offer White Label, both free and paid. This allows you to provide quality services just like the big brands.

For example, you may be familiar with the flight search engine, Aviasales.com. You can build the same service with your own brand! It doesn’t require much skill in coding. There are two things you need to do – join Moyens I/O and set up your flight White Label website. Next, we will examine the process in detail.

Benefits of a White Label website

Imagine competing with prestigious brands with their own programs and selling the same product without a big investment, or even for free. That’s the power White Label can give your business.

The main benefits are:

• Low initial investment
• Growth of your brand
• Save time and money
• Ability to sell quality products

Creating a White Label website is not a difficult process. Some people believe that White Label is too complicated and give up before trying. In practice, if you’ve been able to work with WordPress to create a travel blog and aren’t afraid of words like “hosting” and “domain”, you can create your own WL website!

How to create a White Label website

Creating your own White Label site is simple and inexpensive. The easiest method is to use software that allows you to create your own website. But creating a White Label website is much easier if you have programming knowledge. You will be able to customize your product and offer something unique to users.

In Moyens I/O you have to go to the White Label section and create a new WL. Next, you need to configure it. You will need a WL website builder software for this.

Review of White Label website builder software

No programming skills are required to use White Label. However, if you want to change the appearance of the header or footer, you need to know at least HTML. Editors can help you make your own customizations to help achieve the result you want:

• Atom is an open source project. Therefore, it is free with a clean and easy-to-use interface. It also offers many possibilities to customize the language you want to program in. Its only flaw is that it starts slow compared to other software.

• Brackets are ideal for beginners. It is designed by Adobe and is completely free. Brackets is very easy to use and its development is constantly evolving. A good option for a start.

• Visual Studio Code was developed by Microsoft. It is the most complete editor and one of the most frequently used by programmers like Atom. However, while the possibilities offered by this software are worth the wait, it is overwhelming at first. The editor is free. Its main feature called ‘IntelliSense’ helps autocomplete the code and is very helpful.

You can choose another website builder software. Please share other best practices for creating WL projects in the comments.

Hosting for a White Label website

Now that you have created your White Label, you must show it to the world. You have two options:

• Set in subdomain;
• Set it on the main domain.

If you want to White Label your subdomain, you need to create a CNAME record for the domain in your hosting’s DNS settings. An example would be: ” example.your_sitename.com CNAME at whitelabel.programs.com. Note that you don’t need to create a subdomain; just point the DNS to the subdomain.

The second option is to do the setup on the main domain, then access your hosting plan’s control panel to create the domain’s 301 redirect. Then you will search for the “.htaccess” file in the main directory of the site, or if it does not exist, you will create a new one and enter the following code:

RewriteEngine on
RewriteCond %{HTTP_HOST} ^[^.]+\.[^.]+$
RewriteCond %{HTTPS}s ^on(s)|
RewriteRule ^ http%1://www.%{HTTP_HOST}%{REQUEST_URI} [L,R=301]

Next, create a CNAME record for the subdomain by pointing your main site to your White Label; for example: www.your_name.com CNAME whitelabel.programs.com.

Either way, it can take up to 72 hours for your changes to take effect.

design elements

Making the White Label different is the most important thing to make your website unique. Here are some helpful tips:

• When choosing the main color, consider that each color has a meaning; red = danger, blue = safety, green = success, etc.
• Contrast between text and background is very important; the stronger the contrast, the more annoying it is for the user to use the site.
• Although the position and size of the logo may seem insignificant, it is important both in terms of aesthetic elements and making your brand recognizable.
• Simplicity is key. If you use too many colors or too many styles, you will confuse your audience and lead them to look elsewhere.
• You work for your audience, not for yourself. Do you like purple Ok, but how many users can like it? Look at things as if they were customers and you’ll get results.

Brand Tips

Branding goes beyond the image of the logo or colors. What can you convey to impress your customer? You should work on this; It creates emotions and aims to convey a good first impression.

• To identify Make it your own with a clear logo that states what you’re offering without using unnecessary words or slogans.
• To work with your target audience to make them an active part of your project; make them feel important.
• Create A logo that will last over time, does not follow the trends, but will remain up-to-date 5-10 years later.
• To identify your business and then your brand.
• imitation big brands. Create something personal that is different from the others.

You can find more information on how to work with WL in our knowledge base.

Travel White Label websites

If your dream is to create your own travel brand, now you have the opportunity to make it happen thanks to White Label Moyens I/O. Unlike other brands, you actually get a portal for flight and hotel booking that can be easily customized in every aspect. You will have all this without any investment in building your travel website.

If you’re looking for examples of White Label websites, you can check out https://whitelabel.travelpayouts.com.

How to create a White Label with Moyens I/O?

You can create your own White Label after you create your account on Moyens I/O.

From your account go to the White Label section then click Create a New White Label and now follow these steps to create a White Label with Moyens I/O.

These are the sections you can edit:

• For basic settings such as area, main language, White Label type (flights, hotels, or both)…
• Meta to set White Label page title and other meta tags like social share and set your favicon
• Header to customize the homepage and add a logo or background image
• Front page content to change the section you will see below
• Color scheme where you can choose the colors of your project using the standard ones or customize it to your taste.
• Footer here you can set the end of the page such as copyright details or other useful information.
• Mobile Application Settings here you can allow your visitors to download the mobile application you created with Moyens I/O.

Click here to learn more.

You can see how the White Label solution works at whitelabel.travelpayouts.com or the site of one of our affiliates.

Why use the White Label for travel?

Building a travel portal from scratch is a difficult investment to maintain, as well as finding deals with airlines or hotels to sell their products on your site. Here is where the White Label solution allows you to avoid these steps and investments by giving you the opportunity to create your own travel portal according to your needs and with costs that are not available excluding the purchase of space.

You can create your own brand and not share your target audience with other projects. This can be a good strategy if you’re playing the long game, so to speak.

White Label projects are also a good way to arbitrage traffic in travel, as they allow sending any type of traffic you want and may be banned by the affiliate network. When you send traffic to your own website (White Label), you decide the traffic sources yourself.

Please share your experience with the White Labels below in the comments.