How to create a slogan for a blog?

what is a slogan

What is the blog slogan? Formally, it is a short statement presenting the topic of the blog. Slogans should be informative to readers rather than being outlandish or too cute. To create one, focus on your message, brand, type of audience, and some other important factors that we’ll talk about below.

Usually a tag line is placed in the header of the website next to the logo. Most of the time, bloggers put it in the top left corner of the blog. But there are many other options: longer tag lines can be placed in the footer or linked with a related image (in the case of a specific product) so that it doesn’t take up too much space in the header. For example, Booking.com’s tagline is placed at the bottom of the page, just above the subscription form:

Why do you need a slogan?

Domain names are often the first thing about websites we see in search results, but what should you do when popular domains have already been taken over? Create a catchy slogan and place it next to the blog name.

The main purpose of a slogan is to inform users about the topic and content of the blog. Naturally, domains grab users’ attention, but taglines protect it and encourage readers to dive deeper into the content.

Great examples of slogans

Analyzing slogans can bring you inspiration and enthusiasm. One of the brightest examples is Apple’s “Think Different” slogan. It doesn’t define the niche of the brand but it makes people feel special and creative.

Nike’s slogan “Just Do It” also has a motivating purpose and encourages people to be active. A great example of a call-to-action slogan. Meanwhile, it helped Nike increase its sales from $877 million to $9.2 billion in just one year.

Speaking of the travel niche, let’s take the example of a Dan Flying Solo. The slogan “get lost in places/meet new faces” captivates with a rhythm and perfectly explains the purpose of the blog.

Lili’s Travel Plans encourages viewers to “Explore with emotion, live for the journey.” This slogan evokes our sense of adventure and promises breathtaking experiences.

how to make a slogan

How does a slogan come up? Let’s start with the step you shouldn’t take: Don’t copy the slogans of famous brands just because you haven’t achieved their success yet. From the very beginning, a slogan is an investment in the growth of your own brand. It will help people to recognize you among your competitors. The following tips will provide you with information on how to create your personal slogan.

Think about your mission

Whether the purpose of your blog is to inspire or educate users, to recommend or sell products, make it clear. A slogan can express your company’s mission or present important propositions for customers.

Sometimes it’s enough just to get the readers’ attention. One of the world’s most famous piano lesson ads had the headline: “They laughed when I sat down at the piano. But when I start playing!-” An unfinished sentence is intriguing and most people can’t get past it. So why not use this method when creating your slogan?

The motto of the travel blog Maptia is: “Home to the world of stories.” It reflects the purpose of the website to help people experience wonders around the world through storytelling.

consider your offer

It might be a good idea to talk about how your offer differs from others. You don’t have to say you are better than the competition, just show that you are unique. For example, Legal Nomads’ slogan “Telling stories through food” immediately defines the niche and sets the blog apart from thousands of competitors.

Nomadic Matt’s tagline, “Smart, cheaper, travel longer” attracts followers looking for ways to save money and enjoy long vacations.

Consider your audience

Blog slogan formats It should be relevant to your target audience. Try to take into account their age, interests, and even geographic location. If you’re targeting a local community, why not add the city’s name to a slogan? For international websites it is better to use words like “world”, “globe”, “everyone”. For example, Planet D’s motto “Adventure is for everyone” targets the whole world.

Consider your personality and brand

This The best blog slogans always reflect the personality of the author. People subscribe to websites when they like the angle of the materials and hence their authors. For example, Angie Away’s motto is “Live the global life with the girl next door”. It makes the blog more credible and appeals to people who like to see life through someone else’s eyes but aren’t striving for anything extraordinary.

Barbecue Boy shows the blog has fun content with the tagline “Barbecue boy and Spanky’s travels.” A funny nickname will make people smile and attract fun-seekers.

Adjectives are very useful when describing the advantages of your brand. For example, Global Jet Airlines’ slogan “Light is faster, but we are safer” creates a reliable company image, which is very important for airlines.

How to put it into words

How to write a blog slogan? A short and powerful slogan clearly states your company’s goal. Here are some tips for creating an effective slogan:

• Use the verbs, especially the imperative mood, which perfectly motivates and encourages users.
• Try to avoid passive voices to personalize your slogans and make them look lively.
• Use strong words to trigger a psychological or emotional response.
• Make slogans clear, rhythmic and memorable.
• Use personal pronouns such as I, You, We, and You to get closer to your target audience.

When playing with words, keep in mind that Google only displays 70 symbols of a title meta tag. Before confirming, check if your slogan is suitable for a 512 pixel display. you can use slogan maker for blogs (Slogan Maker, Free Slogan Maker, etc.), but only as a basis or criterion.

How do you trap people with your slogan?

A good slogan is essential to blog success. The website’s name and design grabs attention, but a slogan makes visitors stay by appealing to the company’s mission and offering or to a specific audience. Make your slogan bright, meaningful, clear and memorable.

Use good slogan examples and the tips above for inspiration so creating a slogan straight out is a breeze.