Best practices of successful Booking.com affiliates

Placement of widgets and other tools

The placement of advertising materials on the website affects total revenue. Use the following tips to find the best location:

• Do not hide the widget deep in the navigation menu. If the item is hard to reach, you can’t expect a high conversion.
• Do not put widgets and banners at the bottom of the page. Content on the page is certainly important, but if you also need a conversion, the tools should be placed higher.
• Do not store the widget in a personal account opened immediately after login or in a locked section of the website. Every additional field that the client has to fill before getting the results will make the client uncomfortable and lose the client.
• Do not make the customer think that he should not call where and how to make a reservation. The customer should see the «big red button» as soon as he is ready to book.

All fields should be auto-complete whenever possible. If you know where the customer is going, fill it automatically. You know the dates, at least approximately – autocomplete. Your goal is to reduce the customer’s steps and necessary actions. However, do not limit the user’s choice. It’s important to do most of the work for the client, but don’t think for them.

own audience

All TOP affiliates have their own audience. This is not random traffic to their site. These are the people who know exactly where and why they are going, what they are looking for and when they want to book hotels, tours and other products – the webmaster should give them this opportunity.

Successful webmasters’ traffic belongs to the ‘Qualified’ category. This means that the cancellation rate of their reservations is often lower than the average for the local market.

Learn statistics

High-income partners look at the statistics several times. They’re investigating him.

It doesn’t matter if you create 100 or 1000 reservations; you have to understand very deeply what is going on inside the project.

Find out the average price of the reservation. In this way, you will be able to optimize the marketing strategy based on what brings the maximum profit; for example, a business trip or vacation. Also, it will allow:

• Prioritize directions;
• Evaluate the results of the study in depth;
• Understand market trends.

Note the gap between the day of booking and the day of travel (check-in day), these are called Booking Windows. On average, the gap between booking and check-in can be from 2 to 6 weeks. It’s a great database for your content plan or email marketing.

You have to analyze your situation and you will understand with very high accuracy when, to whom and to which destinations to sell. You will also know exactly what the effect of this is to be expected.

Booking.com is one of the most well-known services for booking accommodation worldwide. It also has one of the best hotel affiliate programs. The Moyens I/O affiliate program allows you to offer your visitors the hotel comparison service – Hotellook.com and earn from it. Your visitors will be able to compare prices on different booking systems, as well as on booking.com (not White Labels!), which is a way to provide a good service to your target audience and earn money at the same time. above. If you are not yet with us, join the program.