6 types of images you need to promote your travel blog

1. Photograph

As a travel blogger, it’s pretty clear that photography will be one of the best ways to stand out from the crowd.

Your travel photography should set you apart from other bloggers and help you build a loyal following. Be sure to invest in a quality camera and learn a few composition tricks along the way.

Of course, many travel bloggers write about places they haven’t been to yet. Making sure you find quality stock photos on sites like Unsplash and Pexels is key to keeping your blog filled with premium photos your audience will love.

Use your travel photos strategically on your blog.

Include photos in blog posts

When you create a new travel guide or write about recent or upcoming trips, include photos of your time at that location. Spreading photos over your content is not only a great way to divide your text, but it also keeps the reader engaged.

Create a photo library or gallery

Give your readers a quick look at all your travels by creating a gallery page full of photos on your blog. Add photos you took along the way, and feel free to throw in a few stock photos of your dream destinations.

Depending on how you set up your gallery, you can link your photos to related blog posts to generate more traffic and clicks on your content.

Use photos as category titles

Take a page from Legal Nomads’ book and create a category section on your blog’s homepage for visitors to decide what type of content they want to read. This is also the perfect opportunity to showcase some of your photos.

Use photos in your social media content

Stand out on social media by creating an Instagram or Facebook feed full of stunning photos from your various trips and vacations. This can be a great way to build a community on social media and keep your followers engaged with your content.

2. Video

Bring your readers closer to your adventures by sharing video clips on your travel blog and on social media platforms.

There are several different ways to incorporate video into your content, and you don’t need a fancy video camera and editing software to make it happen. There are many types of videos you can create using just your smartphone.

Test a few of these different video types.

Record a video tour

Take out your smartphone or video camera and use it to record yourself walking around the city. You can include clips from car or bus windows, subway or tram stops, and various trips you take along the way.

Combine your video tour with an audio clip to create a short video tour of your entire trip. This is a great way to get a glimpse of your audience without having to spend a ton of time on video production.

Create a time lapse

Time lapse is a video clip that speed up frames to create a fast paced video like sunset, traffic and more.

The easiest way to create one of these on your own is with a video app like Hyperlapse from Instagram. For example, you can record on your smartphone while on a plane or traveling from one place to another.

These are fun and engaging videos that your audience can enjoy watching.

Compile a photo montage

Another great way to use video is to create a photo montage where you play a song or audio clip over a slideshow of your recent trip photos.

This is a lower maintenance type of video, but it can still help you share your trip in a short time.

vlog

Vlogging or video blogging can be a fun way to connect with your travel blog readers on a whole new level.

This is when you actually record yourself and talk to the audience about your trip and plans and start a conversation about what you’re doing.

You can create a section for each travel destination or even create a series for each of your trips.

3. Blog Post Graphics

Another important image to help promote your travel blog is a header graphic for each blog post.

Whether you start with a template or use one of your travel photos as a background, there are many ways to create them. Add a text overlay to the title of your blog post so your audience knows what to read about.

You’ll want to create blog post graphics of different sizes to promote your blog posts on Pinterest, Facebook, Twitter, Instagram and any other social platforms you use.

In terms of SEO, this unique graphic in the article is valuable and worth the investment. You want to make sure you create an eye-catching blog post graphic for each piece of content.

4. Media Kit

As a blogger, it’s essential to have a media kit to help you promote your blog. This is a great way to reach brands about partnerships and give them insider information about your audience size and demographics.

When creating a media kit for your travel blog, you first want to start by compiling the information that should go into your media kit.

Here are the basics you need to enter in your media kit:

• A section about you and your blog
• Statistics and audience demographics
• Services (if applicable)
• Examples of your best content
• Latest media news
• Affiliate packages/prices
• Contact information

When you’re ready to start using your media kit, be sure to follow these design tips to ensure your reach catches the attention of potential customers.

Choose your format

While the most traditional format for a media kit is a PDF document, you don’t have to stick to the norm. Instead, you can get creative and use an infographic or presentation format instead.

Decide what makes the most sense for your travel blog and go for it.

Use your travel blog’s brand colors and fonts.

You’ve probably created a brand guide for your travel blog, right? Or at least a logo with a color scheme.

Use the same colors and fonts in your logo in all your promotional graphics and especially your media kit. Sticking to a single color scheme and font selection can help strengthen your blog’s brand awareness.

Include margins and spaces

You don’t want to design your media kit end-to-end. Instead, leaving some space and margins surrounding your content and design elements is the best way to make sure you don’t complicate your design.

Notice how there is an obvious margin on the content of this media kit page:

Source: https://www.visme.co/templates/media-press-kit/professional-photography-artist-press-kit-1425279052/

Include data visualizations whenever possible.

When sharing your travel blog’s traffic and social media following, using charts and other data visualization tools is a great way to showcase this information.

It’s more creative than listing numbers and can help with the overall design of your media kit. Check out this example using half pie charts to showcase the following.

Source: https://www.visme.co/templates/media-press-kit/influencer-press-kit-1425280373/

Avoid large blocks of text

Your media kit is not just another blog post. You want to share all the necessary information in as few words as possible.

To avoid stuffing your media kit with too many words, use a short paragraph to share information about you and your blog, listings, data visualizations, icons and photos, and more.

Source: https://www.visme.co/templates/media-press-kit/chef-blogger-press-kit-1425280374/

Make it interactive

When you use online graphic design software like Visme, you can publish your content to the web without having to download it as a PDF.

This means you can create interactive elements like embedding video, adding audio clips, and even creating popup or hover effects.

Your potential customers and partners will be incredibly impressed with your unconventional media kit features, so give it a try.

embed on your website

Visme also provides an embed code that gives you the ability to embed an interactive media kit on your website. This way you can create a landing page and make your media kit publicly available by linking from your navigation or footer.

This can help potential partners reach out to you instead of having to do all the outreach on your own.

Speaking of email reach, this is one of the best ways to find brands that are relevant to your travel blog and interested in partnering with influencers. Using a tool like Respona is a great way to find potential partners’ contact information.

5. Infographics

Another great image you can use to promote your travel blog is an infographic. They are incredibly popular on visual social media sites like Pinterest and Instagram and are perfect for sharing travel facts and figures.

There are many different types of infographics. Some focus more on data visualizations, while others share historical timelines, step-by-step processes, and even maps.

Here are a few examples of how infographics can be used in your travel blog posts and social media content.

Resources:

• https://www.visme.co/templates/infographics/8-tips-to-make-international-travel-easier-1425277690/
• https://www.visme.co/templates/infographics/pros-and-cons-of-solocouplefamily-travel-1425279793/
• https://www.visme.co/templates/infographics/vacation-comparison-chart-1425277689/

6. GIFs and Memes

Add some personality to your travel blog by combining these popular image formats. You can search for related GIFs on Giphy.com or create your own branded GIFs to stand out from other bloggers.

This is an excellent example of a branded animated GIF that you can create yourself to promote your blog posts, travel guides or lead magnets.

You can also find or create your own memes to add humor to your blog. Jumping into viral memes on social platforms like Twitter is a great way to get attention for your blog.

Create Your Own Travel Blog Images Now

Start creating images to promote your travel blog today. Whether it’s a media kit to find new partners and affiliates, or a photo slideshow to share your latest trip, visuals are crucial to properly engaging your audience.