Which parts of your website do users find most interesting? If you know how to create a heatmap, you will be able to see your blog from a user’s perspective. Heatmap software helps readers understand where they click most often and where they don’t. Read on to learn about the best heatmap tools.
Understanding heatmaps
In summary, heatmap analysis helps you monitor activity on your website through multi-colored dots/regions. The specific color marks the value of the corresponding element of the web page for users.
In 19, a matrix display with color shade was invented.pearl To better illustrate and facilitate understanding of social statistics in France in the 19th century. This model has been so successful that it has been further used in many different sciences, including heatmap analytics.
Different colors show how often users click on the item. Warm colors are used for very popular spots, while cool shades indicate areas that need improvement.
|
Colour |
percentage of visitors |
|
Grey |
0 – 2.5% |
|
blue |
2.5% – 12.5% |
|
sea blue |
12.5 – 30% |
|
Green |
30% – 50% |
|
Yellow |
50% – 70% |
|
Orange |
70 – 90% |
|
Red |
90% – 100% |
There are three main types of heatmaps:
- Move the map. Colored dots indicate popular sections of a website. For example, the red areas are the areas where visitors move their mice most frequently.
- Scroll the map. You can track how far people scroll your website from the header to the footer and understand which parts of the webpage are the most popular. It also displays the percentage of visitors who decide to go lower. Unlike the motion map, which shows the most frequently clicked items, the scroll map shows the most popular parts of the web page.
- Click the map. It displays the percentage of clicks on a particular link/button. Such maps analyze the popularity of links and buttons on your website based on a percentage of the total amount of clicks.
Why use heatmap software?
Free heat mapping software allows you to: Improve website performance for your audience and customers while offering the following opportunities:
- Know which parts of your website visitors like the most.
- Quickly see the behavior of your users/subscribers/customers.
- See where to place the most important content.
- Reveal popular/failed icons or buttons.
Simply put, you can easily find the most clickable or non-clickable elements on your website. This type of software allows you to make informed decisions about A/B testing, updating content, or redesigning certain sections.
Heatmap software allows you to discover the most popular areas on your website and embed affiliate tools to drive maximum conversions. With Moyens I/O you can use tools ranging from links, widgets and banners to more advanced solutions like White Label and API.
The best free heatmap tools
How can you get a free website heatmap? There are many great programs available for everyone today, and below is a list of the best free tools that are easy to use and understand to quickly improve website performance.
smart view
Smartlook is a website tool that records users’ actions (mouse movements and clicks) on your website and provides video reporting. It has a free plan and is compatible with both desktop and mobile devices.
You can access their activities on the website, subscription details, geographic location, etc. based on customer profiles. It’s possible to apply the code directly to the website’s HTML or integrate it into your content management system to make it work.
The service will provide you with reports for further UX improvements and enhancements. It has a built-in JS console that displays a list of errors in the user’s browser.
You’ll be able to track the entire journey from customers clicking the backlink to completing their purchase. The service is great for finding broken links or buttons/links and getting information about users geolocation.
The free version offers to view 1,500 sessions per month, a month of history, track two events and a funnel, plus get three heatmaps. To get extended functionality, a Starter plan can be purchased for $31/month or a Business plan for $79/month. You can also contact the support team to get a demo and choose the right plan for your business.
Mouse Statistics
MouseStats is compatible with desktop, mobile and tablet devices. You need to copy the JavaScript code to your website and then you will be able to see the full session log of visitors and a heatmap.
MouseStats provides four types of heatmaps: click, move, scroll, and attention, and element analytics. Since the first three species have names that speak for themselves, let’s dwell a little on the last two to understand them better:
- Attention web page heatmap explores your page performance and structure and finds the optimal placement for an important message, ads or CTA.
- Element analytics includes, but is not limited to HTML elements, elements/sections on a page. You will be able to see which images, phrases and even colors are the most popular.
The service has a free test plan with 100 registrations per month and unlimited website surveys. To get all the options, choose the Bronze, Gold, Platinum or Ultimate plan for $29, $79, $149 and $299 per month respectively.
MouseStats is useful for reducing the bounce rate, getting more subscribers, or increasing signups. It is a solid tool due to its various functions.
Click Heat
ClickHeat is licensed downloadable software that provides a free heatmap for your website. Displays clicks on an HTML page via cold and hot zones.
The software includes requirements such as JavaScript for tracking clicks, PHP on the server for both logging clicks and generating heatmaps, and GD. The application is free and you can also download a demo after registering on the website.
heatmap.me
Heatmap.me is a free heatmap generator that provides real-time data as it appears instantly on the screen and updates information seamlessly. Also, it is possible to browse and see the heatmap active on your screen at the same time.
The service requires the JavaScript tag to be added to an HTML document to make the heatmap available. It can evaluate the effectiveness of ads, responsive design, zoom (customizable widgets). Also, these factors can be adjusted to choose the most preferred ones. The service also supports website parts such as menus, forms, and sliders.
The free plan isn’t limited-time, but lacks conversion tracking, template analytics, and customer support. Full functionality is available with a Premium account for $100 per month.
The free version is great for bloggers and startups as well as small businesses. While the UI may seem a bit outdated, it’s pretty straightforward and absolutely free.
Hot Jar
Website heat mapping Through HotJar, it helps you understand the causes of low landing page conversion, compare various versions of web page layout, check if redesign is viable. HotJar offers four tools: Heatmaps, Funnels, Form Analytics, and Visitor Logging. The service generates the motion, click, and scroll heatmap for a website. To begin with, copy and paste the unique tracking code to the website you will be monitoring. It is an all-in-one solution to use easily and quickly.
HotJar offers a free Basic tariff for individuals to collect data from 300 records, three heatmaps, funnels, forms, surveys, and surveys along with 1,000 pageviews/heatmaps.
The Plus plan costs €39 per month and is developed for beginners to collect data from 100 days session with unlimited heatmap and free trial. The Business plan is based on the number of pageviews you want to receive data from, while the Agency has an unlimited pageview package and free trial.
Be free and paid
Free heatmap software tends to be less complex to set up and use. It doesn’t require much skill and is perfect for beginners. On the other hand, many paid programs with advanced tools offer free trials or basic plans:
- smart view
- seeVolution
- Crazy Egg
- LuckyOrange
So, you can explore its functionality. The best heatmap tools for free and choose the most suitable for further use if needed.
How to choose a heatmap tool
To build a successful business, it is necessary to understand what visitors find attractive on your website.
Good website heatmap software It is designed to help you analyze users’ behavior and make appropriate changes, whether you are dealing with independent e-commerce or an affiliate program. Also, balancing your financial opportunities with your needs is crucial. Free versions may be useful for small businesses and/or individuals, while paid programs with advanced functionality will suit larger companies.
