Implementing relevant keywords is essential to give your website an above-the-fold position and drive massive organic traffic from search engines. Why not save yourself a lot of time and use keyword rank tracking tools to automate the process and get the appropriate results?
Why should you follow the ranking?
Keyword rank shows your blog’s position in Google or other search engines for a particular keyword. It’s easier to develop your blog promotion strategy if you know how high you rank. Also, rank tracking allows you to evaluate whether your website’s performance and discoverability have improved over time, and which parts of the content need closer attention.
You can also spy on competing keywords and add them to your dictionary. But don’t forget to consider other metrics like conversions, clickthrough rate, and more to get the full picture and develop the best strategy.
The best SEO ranking tracking tools
The following SEO rank tracking tools offer a variety of features to help you improve every aspect of website performance.
Ahrefs
Ahrefs is the largest and most fully featured website ranking tracking service that provides you with keyword research, ranking tracking, SEO audit, competitive domain comparison and more. With Ahrefs’ Keyword Explorer you can:
- Always have fresh keyword ideas as the program contains over seven billion keywords.
- Find keywords on Google, YouTube, Amazon, Bing, Baidu and more.
- Determine the keyword difficulty and estimated clicks for your keywords.
- Analyze ranking history and other metrics for keywords (clicks per search, etc.).
- Explore data for over 170 countries.
Ahrefs includes tutorials and a blog with lots of useful material to help users learn about search engine optimization. It is a purely commercial platform. You can start with a seven-day trial for $7 or choose one of the paid plans starting at $99 per month.
SEMrush
SEMrush has great functionality to improve your search engine optimization, ad campaign, content performance, social media and marketing strategies. With this tool, users can:
- Analyze competitor keywords (search volume, competition, traffic).
- Track their position on the SERP.
- Discover new companies and analyze the competitive landscape.
- Get insights for your content optimization.
You can try SEMrush with a free trial or purchase a subscription starting at $99.95 per month.
Google Search Console
Google Search Console is a free tool powered by Google that you can use to check your blog’s performance and discoverability on Google. Needless to say, this program knows exactly what Google wants, so it can be very productive for your website promotion. Here’s what you can do with this tool:
- Check your indexing and apply for reindexing when updating your content.
- Analyze traffic data.
- Discover backlinks.
- Get tips on website optimization.
It’s a great program for business owners, site administrators, SEO marketers, webmasters, and basically anyone who has a website and wants to improve it.
moz
Moz is one of the most respected keyword rank tracking sites that generates tons of metrics. It is an all-in-one SEO solution for keyword and link research, ranking tracking, on-page optimization, and more. Moz allows you to both check your website’s performance on the SERP and keep an eye out for your competitors’ weak spots. With Moz you can:
- Check your keyword ranking within a certain time frame and in 200 countries.
- Compare and optimize desktop and mobile versions of your website.
- Develop a strategy to get a featured snippet and consume most of the traffic.
There are four types of subscriptions available on the platform. There is a 30-day free trial for the Medium plan, which gives you access to 10 campaigns, 10 user seats, 900 keyword rankings, and more. Premium plans start at $99 per month.
Serpstat
Serpstat can be the best keyword ranking tracker as it is designed not only for SEO but also for PPC and content marketing. You can check for a domain, keyword or link and filter the results by country or search engine. Serpstat offers location tracking, backlink analysis, keyword research, site audit, and competitor research. Here are some of its most notable features:
- Find keywords that your competitors missed but you missed.
- SERP historical data.
- Traffic sharing option for tracked keywords.
- Market share fluctuations.
The platform allows 30 queries per day for free. You can also purchase a paid plan for $69 per month.
SE Rank
Consider SE Ranking when looking for the best SEO tracker. It is cloud-based software for social media management, search engine optimization, ad campaigns and more. With Keyword Rank Monitor you will:
- Follow major search engines like Google, YouTube, Bing, Yahoo and more.
- Search by country, city or zip code.
- Analyze both desktop and mobile search results.
- Check your Google Ads location.
- Track the rankings of up to five of your competitors and compare them to your website’s performance.
SE Rank offers three billing options starting at $39. If you’re not sure which plan best suits your needs, use the online calculator.
SEO Power Pack
SEO PowerSuite is a versatile solution to improve your website performance in different aspects. The queue tracking tool offers:
- Check for changes in your website’s ranking over time.
- Collect data from more than 320 search engines.
- Discover how profitable each of your keywords is in terms of SEO.
- Get insights for up to ten competing websites.
- Get notified if a wrong page ranks for your keyword.
- Make sure you don’t miss any relevant keywords.
- Surf the web without being interrupted by search engines.
You can download the basic version for free. It includes all SEO activities, but does not allow sharing projects, storing them online, scheduling events, or exporting information. Apart from that, there are two paid plans for $299 and $699 per month.
Keyword Hero
Keyword Hero is an online SEO software suitable for both e-commerce and web publishers to increase your website’s organic traffic. It can be integrated with your Google Analytics account so that you can analyze the data in a familiar interface. To get started, you need to set up the code on your website. Keyword Hero allows users to:
- See the search queries that brought users to your website.
- Check the keywords of your landing pages and see what traffic volume they are bringing.
- Optimize your content and your ranking in SERPs.
- Learn about your brand and non-brand search traffic.
- Distinguish information and transactional queries.
Keyword Hero offers a free plan (check up to 10 domains) and a 14-day free trial starting at $9 for paid plans.
KWFinder
KWFinder is part of Mangool’s suite of SEO tools. It will give you access to over 1.6 billion relevant keywords and 50,000+ locations worldwide, including 100 million competing keywords. The most valuable features that the tool offers are:
- Discover more keywords with high search volume.
- Check what keywords your competitors are ranking for.
- Learn about historical search volumes.
- Increase your traffic with the most popular trends, topics and seasonal keywords.
- Consider various places in your research.
The tool has three plans and you can pay monthly or annually. There’s also a free 10-day trial that lets you make five checks per day and three paid subscriptions at $29.90 per month.
Ubersoner
Ubersuggest is a simple and free SEO tool from SEO marketer Neil Patel. It aims to control your competitors’ rankings and metrics such as:
- Organic keyword volume.
- Organic monthly traffic.
- Area score.
- The number of backlinks.
- Main SEO pages.
Ubersuggest can be a great start for beginners who don’t need advanced features and just want a few insights into their competitors’ businesses.
Best practices for ranking tracking on Google
When using SEO ranking tracking software, Remember a few simple rules:
- Google does not support ranking tracking and may temporarily ban your IP address if it detects too many consecutive queries. So it’s better to log out of your Google account, use incognito mode or search engine friendly tools to avoid any ban.
- Targeting one place will get you nowhere. Follow the keywords for the various regions to get the full picture.
- Watch for keyword trends as they can tell you much more than the keywords themselves. Google personalizes search queries for each user based on many factors, but keyword trends reflect the overall situation.
- Check the level of competition when choosing keywords to rank for. Otherwise, your campaign may not be cost-effective at all.
How to choose the best SEO tracker for your blog
Keeping track of your website rankings and controlling keywords is one of the crucial factors for your business’s online success. It evaluates the current situation, the potential of your blog, trends and competition in your niche, allowing you to find the right strategy and avoid making mistakes.
These best SEO tools can assist in such an undertaking and greatly accelerate project growth. Beginners can start with free programs that offer essential features to gain insight into a website’s performance, while seasoned marketers should explore advanced platforms that can provide deeper insights.
