If iPhone users are the real driving hazards, as this latest study argues, owning an iPhone or Apple hardware makes you visibly more attractive on sites and dating apps like Tinder, Happn or Meetic.
In any case, the latest research by the site reveals this. ParaSuperMarket. Indeed, the site ran an experiment on various swipe-based dating apps between March and June 2022. As part of this study, proportion of people who create identical dating profiles In different cities in 14 countries, only the brand and the products shown in the photos are different.
When brands make you sexier on Tinder
The goal is to determine whether the presence of a brand or a particular device in a photo allows to increase the number of additional matches. During this experience, the site provided participants with many devices, including:
- iPhone 13 Pro
- iPhone SE
- Apple Watch Series 6
- AirPods 2
- Fitbit Versa
- Galaxy S21 Ultra and S22 Ultra
- Beats Solo 3
- Google Pixel 6 Pro
- Samsung Galaxy Watch 4
- Sony Xperia 1
- OnePlus 9 Pro
- Oppo Find X5 Pro
- Huawei Mate 40 Pro
- BlackBerry Key2 LE
Also read: iPhone users love worse than Android users, study finds
Appearing with an iPhone makes you much more attractive
The numbers speak for themselves: iPhone profile pictures drive the biggest increase in matchesto the height 82%, compared to photos where Apple’s famous smartphone is not visible. The result remains the same for other Apple brand devices. 76% increase in pairings with Apple Watch with AirPods 2 on wrist and 64% in ear.
Fibit Versa (32%) and S21 Ultra (19%) completed TOP 5 devices with the highest “attraction power”. Frankly, and it’s a pretty fun (or creepy) fact to come up with a Sony smartphone (-11%), OnePlus (-18%), Oppo (-22%), and Huawei (-24%). ) May It seriously harms your chances of success on dating apps.
Note that MoneySuperMarket also conducts a test on how users feel about the quality of selfies. The principle is simple: the site asked 1000 users to choose their favorite selfies. On this occasion, the participants took three identical shots with three different devices: Google Pixel 6 Pro, iPhone 13 Pro and Samsung Galaxy S22 Ultra. Here’s Google, who got the award, because 44% of users viewed preferred selfies taken with Mountain View’s latest smartphone.
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