While Apple already has ads in its News, App Store and Stocks apps, Bloomberg’s Mark Gurman said on Sunday the US giant Ads tested internally in Apple Maps and he can too integrate them into other apps like Podcasts and Books.
The ad serving business is in decline, but Apple is confident its massive user base of millions can pay huge dividends. Todd Teresi, Apple’s vice president of advertising platforms Significantly grow the advertising business and double-digit profits compared to the current $4 billion annually. Apple’s advertising team has also been promoted to a company priority, according to Bloomberg.
Apple wants to display lots of ads on their iPhones
For example, Apple has been promoting certain apps in the App Store for a while. It’s possible for developers to pay Apple to display their apps at the top of other results, and it’s this ad system that will soon be applied to more Apple apps.
According to Gurman, ads in the Books and Podcasts apps will likely allow publishers to promote their books and creators their content in the search tab. Ads can work the same way in Maps, Companies that pay to appear at the top of search results when users enter certain search terms.
Gürman also talks about the possibility of advertising on Apple TV Plus and states that the company may prefer this. create a cheaper ad-supported subscriptionIt’s what Disney+ and Netflix plan to do by the end of the year. Disney+ also announced bad news for its subscribers, as the subscription fee will increase from December 8 despite the adverts.
Apple has already announced that in addition to bringing ads to other pre-installed apps, consumers will start seeing more ads in the App Store. The new ad units in iOS 16 allow advertisers to Placing ads in the Today tab of the App Store and below the product pages of other apps.
Source : Bloomberg
