iPhones are so expensive that more than 50% are bought on installments

Apple’s CEO Tim Cook and the company’s chief financial officer Luca Maestri revealed some clear information about the flagship devices in the interview on the occasion of the announcement of the results.

Bank of America’s Wamsi Mohan specifically asked Apple executives what they thought about iPhone upgrade programs and similar carrier offers. Maestri then replied: Most iPhones are now bought this way in the United States and elsewhere.

More than half of iPhones are purchased by subscription

” Today, most iPhones are sold through a program, barter, installment payment, or some form of financing. This ratio, which is well above 50%, is very similar in developed and emerging markets. We want to do more because we think it really helps lower the accessibility threshold for our products. We think this is one of the reasons why our product range has been so strong over the last two cycles. Maestri announces in an interview.

Given the ever-higher prices of the latest iPhones, this data is ultimately not a surprise. As a reminder, Apple had significantly increased its prices in Europe It plans to implement a new boost on the occasion of the launch of the iPhone 14 and even with the next iPhone 15, which is expected on September 13. because No wonder the majority of customers don’t pay for their smartphones at the same time.

However, Tim Cook declined to provide further details on the lengthening of iPhone upgrade cycles. looks like consumers now usually keep their smartphones for 3-4 years, instead of 1 to 2 years as before. The increase in the performance of the devices that make these More durable over time, the number of updates, but also higher prices than ever before. So, do you use any program that allows you to install your smartphone in installments? Feel free to tell us in the comments.