According to an annual survey conducted by the Piper Sandler Institute, 87% of American teens say they own an Apple smartphone. And in 2024, the same question is likely to get the same answer, as 88% think their next phone will be an Apple-branded device. The Cupertino firm therefore looks immovable and its first place on the podium is guaranteed for years to come. This is for smartphones, because with respect to other tools, observation is more subtle.
Apple is the world leader in smartwatches, and that goes for young Americans as well. More than a third (35% to be exact) own an Apple Watch, 4 points more than in 2022. only 15% of these young people say they want to equip with a watch connected to them For this reason, the company’s influence on American youth is not as strong in the area of connected objects.
Young Americans addicted to iPhones, but not interested in Apple’s VR products
Tim Cook has some progress to make in services. While Apple Pay is undeniably popular with young and old alike, Apple Cash and Apple Music are far from the expected success. In the land of Uncle Sam, the payment app between individuals and the music-on-demand platform were taken over by Venmo from PayPal and Spotify, respectively.
As Apple prepares to launch Apple Glass and its AR/VR headset with much fanfare, the results of Piper Sandler’s survey have been a cause for concern for company officials. In fact, only 29% of respondents said they own a VR headset. If half say they use it every week, only 4% wear it every day. The very bad news comes from the fact that 52% of teens have no intention of getting one, or are undecided at best.
Source : Kavalci Sandler
