That’s not the joy of iPhone sales. January 2023 was a bad month, according to a note shared by Apple Insider. 11% down from January 2022.
A sad result that fits this in a trend that has been going on for almost a year. It’s the semiconductor shortage that’s slowing the market down, of course, but also inflation and the iPhone 14’s lack of innovation compared to the 13, which doesn’t encourage users to buy.
iPhone sales aren’t good, but Apple is raising the bar
But these weak numbers should be taken in moderation, as Apple seems to be raising the bar after the tumultuous end of 2022. Also, according to an Apple Insider report, September (the release date of the new iPhones) was fine, before sales dropped again. December 2022 did not make Apple happyThat’s huge, with volumes down 18% from December 2021. From December 2022 to January 2023, results are slightly better, with an 8% improvement.
That’s why Apple can gradually raise the bar after a bad patch. Note that these are global figures, but in its home market, the USA, the Cupertino company is capping damage to just a 4% drop from January 2022 to January 2023. Apple could try to root out the problem by bringing in even more iPhones. marketing once the famines are over, this could mean: An excellent second quarter of 2023.
2023 will be an important year for Apple, which needs to switch to augmented reality with special glasses. All eyes are on the brand’s flagship iPhone 15, too. Initial leaks suggest a change in design and the abandonment of the Lightning port in favor of a classic USB Type-C. A request from the European Union.
Source : Apple Insider
