A few weeks ago, CIRP revealed that the users most addicted to their iPhones are not the people we imagined. The institute is back today with a new study that disproves the belief that iPhone owners refresh their devices more often than average. Thus, according to figures released by analysts, only one in ten iPhone owners has renewed their device every year since 2019. Majority (61%) are renewed their smartphones every two to three years.
The success of the iPhone 14 Pro and 14 Pro Max in 2022 allowed Apple to make huge profits and become a leader in smartphone sales for a short time. According to the CIRP, this plebiscite favorable conditions : American buyers, the brand’s main customers, bit a bit from 2019 to 2021 and “cracked” in 2022, helped by financial assistance from the government in response. Covid-19 crisis. Health restrictions and travel ban for analysts Useful for iPhone sales.
This study proves that Apple customers don’t always buy the latest iPhone
A return to normal may be more difficult for Apple, according to analysts. on site 9TB5Macan iPhone owner rightly says it isn’t not really necessary to update as the phone market matures. “Instead of buying a new phone every year like in 2016, my iPhone 13 Pro will be enough for me for 4-5 years.”
To read – iPhone 15 Pro Max: This video shows how a premium smartphone should look
That’s why he tends to hold his iPhone unlucky for Apple. The iPhone 15 will go official in the fall of 2023. Will Apple be able to convince potential buyers to drop their old iPhones and switch to an even more expensive device? To entice a client, the company’s offer will need to be stronger than a simple aesthetic retouch or Dynamic Island. people scalded by a negative economic context.
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