According to a note from renowned Wedbush analyst Dan Ives obtained by financial publication Barron’s, the tech giant is reportedly planning to increase the price of the upcoming iPhone 15 series. Known for his accurate predictions about iPhone price adjustments, IvesDuring an intermission on CNBC, he said he expects average selling prices to increase with the launch of new models in September.
Last year, the pricing strategy for the iPhone 14 differed by region. Apple has adjusted international prices for currency fluctuations that have resulted in higher costs in some countries. especially in France. On the other hand, Prices remained stable in the US and China.
iPhone prices may increase in 2023
If Apple were to increase its prices in the United States, it would therefore be a first since 2017. An increase across the Atlantic will inevitably lead to higher prices there.Thus, the prices of smartphones are rising. As a reminder, the iPhone 14 is available for 1019 euros and the Pro Max model with 1TB of storage for 2129 euros.
Regarding the expected price increase, Ives said:Apple may raise the prices of the high-end iPhone 15 Pro models by around $200. In question, we can specifically mention the use of an A17 chip carved at 3 nm by TSMC. The company’s chip wafer prices have skyrocketed compared to the previous generation, which could affect the final prices of the devices.
Ives estimates that Apple will ship between 235 and 240 million iPhone 15 units in 2023. Even if prices increase by an average of US$100 per unit, this would already translate to US$23.5 billion in additional revenue for the company.
Ives was also optimistic about Apple’s services segment, which he said sets the company apart from its competitors. Apple’s current valuation of $2.85 trillion, It could reach $3.5 trillion to $4 trillion in the next 18 to 24 months.
