Dr. Dre lost 188 million euros after announcing that he bought Beats by Apple

Tripp Mickle’s new book, After Steve: How Apple Became a Trillion-Dollar Company and Lost Its SoulWhen Apple bought Beats for more than $3 billion in 2014, Dr. It exposed the consequences of Dre’s indecision. Jimmy Iovine reportedly told Beats colleagues the deal was huge, but may be broken by a leak. Again, ” At 2 am, Puff Daddy got a call from Puff Daddy, who said rapper Dre and Tyrese were talking about the deal in a Facebook video. “says the book.

For those who remember Dr. Dre advised Forbes in this famous video. Update the list of rich personalities to include hip-hop’s first billionaire. Still, numerous leaks had revealed that Apple was planning to take over the company, but Dr. It was too soon for Dre to talk about it himself.

The deal between Beats and Apple could have collapsed because of this video

After the video was released, Apple CEO Tim Cook invited Dre and Iovine to Cupertino for a private chat. the book says Cook’s ” frustrated however, convinced that buying Beats was the right thing to do, he did not want to cancel the deal..

As a matter of fact, Apple’s new CEO thought that this takeover would continue. Let Apple quickly enter the music market. That’s why the American company was able to quickly launch its first AirPods, as well as its music-dedicated services like Apple Music.

Although the deal fell through, Dr. Dre’s indecision cost the artist dearly. Beats acquisition completed for $200 million less than expected. It was argued at the time that the low number of Beats Music subscribers reduced the purchase price, but the book now claims that Apple reduced the amount paid to Beats after Dr Dre’s fault. .