Apple will work on its own search engine to prepare for the post-Google era

Quite surprisingly, and despite its enormous resources and knowledge, Apple never created a search engine. However, the company is known for wanting to control the entire production chain, whether in terms of hardware by designing chips for its own smartphones, tablets and computers, or in terms of software with iOS, macOS and watchOS. Closed systems. Apple and Google reached an agreement that was challenged by the American justice system, which imposed Google as the default search engine on iPhones, MacBooks and other iPads. This is a good practice exchange It will bring 8 billion dollars to the company.

According to the American journalist, if the company manages to build its own search engine, it could potentially generate revenue equivalent to that of the Apple Watch, the world’s best-selling connected watches, and enable the addition of more. Between $14 and $18 billion It will appear on the company’s balance sheet in 2022. Therefore it may well be like this:Apple is preparing its own search engine.

Apple may create its own search engine to compete with Google.

Grabbing a larger and larger share of the market is in Apple’s DNA. And the market in question is mainly $162 billion generated from Google Search in 2022 and advertising. If Google’s hegemony seems unquestionable for now, with Chrome’s 62% market share. Demand for a safer search engine and better suited to the Apple ecosystem. According to a source on the site, There is this homemade search engine Already. Partially.

Its features are available in iOS apps like the App Store, Maps or Apple TV, and macOS Sonoma; for example, the Spotlight tool lets you search online. Additionally, the company’s engineers “use this technology” new productive artificial intelligence tools “.

Source : Bloomberg