Apple has been selling ads in Apple News and the App Store since 2016, but in recent months the American company has shown some interest in this industry dominated by Google, Meta and Amazon. In the effect, Last summer, Apple expanded the way businesses pay to reach customers.Including allowing them to buy ads on the front page of the App Store.
Apple confirmed this innovation on a support page for developers. ” With the Today Tab ad, your app can appear prominently on the front page of the App Store, making it one of the first content users see when they start visiting the App Store. he said on the Apple website.
Ads coming to your iPhone this week
After the initial announcement in September, Apple would start contacting developers to let them know that the new ads would go live tomorrow, October 25. Ads will appear in relevant regional App Stores in all Apple-based countriesExcept for China.
In addition to the ‘Today’ section, these new ads will also appear in the ‘You May Like’ section. We think developers will now try to promote their apps by relying on those created by other developers to easily highlight their projects.
This will actually allow Competitors advertise on their competitor’s pages or increase a developer’s cost to protect against it. Therefore, we expect to see Apple’s profits explode thanks to this innovation. Todd Teresi, Apple’s vice president of advertising platforms Significantly grow the advertising business and double-digit profits compared to $4 billion annually.
Bloomberg also reported that it is an American giant. Apple was testing ads in Maps internally and he can too integrate them into other apps like Podcasts and Books. That’s why Apple turns into a real advertising giant, to the ordeal of iPhone users.
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