Apple has yet to Started 2022 with wheeled hatsannounced that it achieved record sales of $ 97.3 billion in one year, an increase of 8.6%. But the following months were particularly difficult for the company. Despite the launch of the iPhone 14, the Cupertino company failed to reverse the trend in the last quarter. As a result, the company only took $117.2 billion, down 5% Compared to the last quarter of 2021.
This decline is still significant for the American giant if put into perspective with record sales during the pandemic period. actually it is Biggest drop in turnover since 2016. Tim Cook, who interviewed CBNC, doesn’t seem surprised by this result. According to him, these sluggish sales can be explained by three different factors: an aggressive dollar, production problems in China and a tough macroeconomic environment.
Apple’s worst revenue since 2016
It was last year’s soap opera. After the new containment measures in China, experts wondered if Apple could handle the iPhone 14 shortage. Then, in the fall, violent protests broke out in production facilities, it further affects the supply chain. Result: Production fell 20% and the last quarter of the year, which was generally in Apple’s favor, did not achieve the expected results.
“We are also aware that the environment in which we operate is difficult”explains Tim Cook to CNBC. In fact, it’s not just the iPhone that sells for less at the end of the year. While MacBooks had a great third quarter, Sales fell in the following months.Tim Cook reacted by announcing that the company will slow down hiring in the coming period to cut expenses.
Source : CNBC
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