Financial analysts expect Apple to sell a total of 240 million iPhones this year. Market watchers believe that demand for the iPhone 13 continues and the arrival of the iPhone 14 should break the brand’s strong sales record.
Apple, on the other hand, wants to be much more careful. The Cupertino giant does not expect to sell more than that, according to a new report from Bloomberg. 220 million iPhones in the world. The media reveals that Apple will soon forward its sales forecasts to its suppliers.
The smartphone market has fallen
The company expects to suffer from the economic crisis that threatens the entire smartphone market. According to Strategy Analytics, worldwide smartphone sales contract 2% within the year. All phone manufacturers suffer.
In this first quarter of 2022, sales also fell 11% compared to the same period last year. In this stagnant market, Apple still posted 3% growth thanks to the continued success of the iPhone 13 and the new iPhone SE.
According to Counterpoint, sales fell mainly due to the scarcity of computer chips. The prevalence of working from home, strong demand for PCs and health restrictions against Covid-19, a significant lack of semiconductors. This shortcoming prevented most manufacturers from meeting their production targets.
“Geopolitical issues, component shortages, price inflation, exchange rate volatility and Covid disruption will continue to weigh on the smartphone market in the first half of 2022 before the situation eases in the second half.”says Linda Sui, Senior Director of Strategy Analytics. “two part story”.
remember that it is It is possible for Apple to adapt its plans in the coming months, depending on demand. If the iPhone 14s are a huge success, the Californian group may very well choose to produce more terminals by the end of the year.
Source : Bloomberg
