Like all electronics and everyday consumer goods in general, computers are selling low in early 2023. Even though Apple is the most traded company in the financial market, it also feels the effects of a very bleak economic environment: its computers, Macs cannot find buyers. The situation is serious and according to a report by a South Korean analysis institute, the company would decide to stop producing processors Apple Silicone M2.
In the first quarter of 2023, Mac Mini, MacBook Air and Pro generated revenue of just $7.7 billion. A no less difficult fall, if envisioned. Sales fell 30% year over year. Apple had of course taken preventive measures to limit losses. According to a well-informed source from Korean site The Elec, the Cupertino company Stopped production of all M2 chips from January. Since then, production has resumed, but at half the rate of what it used to be.
Mac Mini, Macbook Air and Macbook Pro under M2 processor are not sold
The company as a whole saw its turnover drop 5% in the first trimester. If computers are the hardest hit, iPhone sales aren’t doing well either. The ongoing tension in the electronic components market and the effects of COVID-19 in China have caused disruptions in the brand’s smartphone production lines. All these problems also affected Apple Watch sales.
The only ray of sunshine for Apple comes from tablet salesmade a real leap (+30%). According to experts, the release of the iPad M2 has revived interest in the company’s digital tablets. This bad news would not stop Apple from developing new products. It is said to be preparing a Macbook Air OLED that will be powered by the new M3 chip carved in 3nm.
Source : Electric
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