What changes with Microsoft’s purchase of Blizzard?

A Microsoft has reached a significant milestone in the gaming industry by officially finalizing the purchase of video game giant, Activision Blizzard, after a long and complex process of almost two years.

The company responsible for the Xbox Series a colossal amount of US$68.7 billion, equivalent to around R$346 billion at current exchange rates. This transaction represents the largest deal ever recorded in the history of the electronic games market.

Microsoft finally completes acquisition of Activision Blizzard

Completion of this flagship acquisition took place on March 13, as previously indicated by rumors, and came to fruition hours after the final hurdle was cleared involving the UK Competition and Markets Authority, known as the CMA, which gave its thumbs up to the acquisition . Below, we detail the main aspects of this historic negotiation.

Image: Microsoft/Reproduction

Microsoft’s acquisition of Blizzard represents an impressive leap forward in the world of electronic gamesas the tech giant now owns the rights to a vast portfolio of world-renowned franchises.

This includes iconic titles like “Call of Duty“, “World of Warcraft”, “Overwatch 2”, “Diablo 4” and many others. In addition, the purchase covers all studios under the Blizzard umbrella, including Infinity Ward, Raven Software and King’s mobile division, responsible for the “Candy Crush” phenomenon.

Although the acquisition was successfully completed, Microsoft will face renewed scrutiny in the United States from the Federal Trade Commission (FTC) due to concerns about monopoly issues.

However, the FTC was unable to obtain an injunction prohibiting the acquisition previously, meaning the transaction will not be blocked, at least for now.

In the future, FTC investigations could result in additional demands and concessions from Microsoft, including the possible sale of assets, similar to what occurred in Europe and the United Kingdom, or even the reversal of the acquisition.

However, it is important to point out that such a drastic step is highly unlikely as it would trigger a substantial legal battle between Microsoft and regulatory authorities.

Microsoft’s acquisition of Activision Blizzard represents a massive transformation in the gaming landscape, cementing Microsoft’s position as a leading force in the industry.

The future of collaboration between these two giants promises to shape the world of video games and offer players increasingly exciting and innovative experiences. This merger redefines the digital entertainment landscape, setting the stage for what’s to come in the next generation of gaming.

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