Stadia: Take-Two CEO takes on Google over cloud gaming platform’s failure

On January 18, Google finally put an end to Stadia’s suffering. The cloud gaming platform expected to revolutionize the video game industry, he will never know how to find his audience. But the technology was there, and despite the inevitable technical problems, Mountain View company clearly fulfilled its part of the contract on this side. So what went wrong? If you’ve followed the service’s launch in 2019 from afar, you probably know the answer to this question.

In the effect, The main criticism leveled at Stadia has always been its business model.. A lot of gamers didn’t really appreciate the fact that they had to pay the full pot just to enjoy their games on stream, especially when they’ve already paid a subscription for the Pro offer or even the controller. In short, The advantages offered by Google seemed very meager compared to the console market.. And it’s not the CEO of Take-Two Interactive who would say otherwise.

Take-Two CEO Not Surprised Stadia Failed

That’s why Strauss Zelnick returned to the Stadia issue in his company’s latest financial report. in derogatory terms. “If you’re willing to pay $60 to $70 for a AAA game, you’re willing to buy a console. Stadia finally got it.”. While not everyone necessarily agrees with this statement – some gamers, for example, appreciated the possibility of playing on any device – it will be difficult to reject the CEO’s analysis as a whole.

This also means that Stadia has never been a business model, or at least not a truly advantageous transaction, but rather a “distribution technology”, repeating the arguments mentioned above. In other words, Google had found an effective way to reach large audiences of gamers at the same time. but I didn’t know how to convert the test at a really interesting price. To leave room for a competition that has learned from its mistakes.