Is the dominance of the Play Store on Android and the App Store on iOS threatened soon? In any case, Microsoft plans to strike a blow to the anthill. It’s launching its own “play” app store in 2024.
Phil Spencer, the big boss of Xbox, confirmed the Redmond firm’s ambitions in an interview with our colleagues. Financial Times. The American company believes that this project has a good chance of success, especially DMA coming into effect in Europe from March 2024Digital Markets Act.
Microsoft relies on European DMA to launch app store
Note that this new arrangement will finally open the doors to other third-party app stores on Android and iOS. It’s a market formerly controlled with an iron fist by the Play Store and Google and the App Store and Apple.
“We want to be able to bring Xbox and content from our third-party partners to any screen someone wants to play on. Today we can’t do that on mobile devices, but we want to build a world that we believe will come when these devices are powered up.” said Phil Spencer.
If Microsoft is indeed aiming to open its store in 2024, it is certain that its development is already quite advanced. Let’s remember that the mentioned American company is the first time. This app store project in October 2022A few months after Activision-Blizzard’s record acquisition.
To offer a strong competitor in the video game segment, Microsoft new powerful licenses From the Activision-Blizzard-King portfolio as follows Call of Duty: Mobile and Candy Crush Saga.
A project subject to verification of acquisition of Activision-Blizzard
But exactly, the takeover still needs to be approved by the competition regulators of the various markets. If an agreement is likely to be reached in Europe by the European Commission, In the United States and the United Kingdom the issue is still far from being won.
In Uncle Sam’s country, the Federal Trade Commission (FTC) filed a lawsuit to block the operation in 2022, and for now, institution still reviewing redemption documents. An evidence hearing will be held on August 2, 2023.
As for our English neighbors, CMA continues to be concerned that this acquisition threatens competition and innovation With licenses as popular as Call of Duty coming into Microsoft’s lap.
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