Have one PlayStation It is the desire of many. The brand is an absolute success among gamers around the world and, therefore, each new product is closely monitored.
Some of the releases involving the video game, however, are somewhat curious.
Do you remember when Sony released a TV that came with a built-in PS2? Today we will remember this unusual project.
Although revolutionary, the idea is not exclusive to Sony. Sega, a brand also famous for its consoles, launched a similar product in 2000.
At the time, the brand’s product was a television that already came with a built-in Dreamcast. Already the Sony created its project in 2010, when it offered the Bravia PX300.
As the name suggests, this TV is part of Sony’s own Bravia line, and this approach continues to be used by the company in more recent models.
TV had a very restricted marketing campaign – Photo: Reproduction/Portal Hardware/Reproduction
Product Details
Unlike the standards for more current TVs, the device launched by Sony had thicker edges and support for HD resolution, a factor considered technological at the time. Additionally, the TV came with a 22-inch LCD panel and a variety of connections.
It offered four HDMI ports, three USB inputs, two digital sound outputs, component video, 1x USB, VGA input and the console integrated into the base of the television.
The Sony product also enabled internet access, with separate RJ45 connectors for the PS2 and the TV.
Such a configuration allowed a wide range of connectivity options for users.
The product also had a design solution to integrate the console in a discreet way, going unnoticed by those who were not very attentive to the structure.
The TV also had an Xross Media Bar interface, similar to that of the PS3, providing a cohesive experience between the television and the console.
This approach aimed to create a harmonious integration between the elements, both visually and functionally.
Product did not arrive in Brazil
Unfortunately, Brazilian Sony fans were left out of this technological idea. The approach to marketing the TV with the PS2 integrated was quite selective.
Richer Sounds, a store in the United Kingdom, was the only one to offer the model, and sales were exclusively in person, without the option to purchase online.
This limited strategy made Bravia TV an exclusive item with more restricted access to consumers.
By using this method, the company could more effectively manage the fate of surplus PS2 units and, at the same time, create an exclusive and attractive product for a more select audience.
By restricting availability and limiting advertising, Sony was able to control the market impact while maintaining the unique and special character of this specific offering.
During the premiere period of this TV, speculations arose about the intention of Sony to expand the PlayStation brand to the smartphone market, through a partnership with the Swedish company Ericsson.
This project, initially called Zeus Z1, ended up being launched on the market as the Xperia Play.
