O PlayStation 5 The original was released with a starting price of US$499, while the more affordable digital version was made available for US$399.99. According to the current price, these values are R$2,479 and R$1,982, respectively.
The PS5 Slim entered the market for US$499.99, while the cheapest digital version was sold for US$449.99. Here in Brazil, even three years after launch, the value varies between R$3,500 and R$3,970.
In general, fans of Sony video games expect the price to drop after launch, especially after a few years. However, as we can see, this has not happened so far.
The president of Sony and PlayStation, Hiroki Totoki, was asked about the possibility of the video game costing less.
Sony president reveals whether the PS5 will have a price drop
Even years after launch, PS5 is still expensive – Image: Reproduction
In 2021, Sony officially revealed the launch of the long-awaited Slim model of the console. This new version stands out for its reduced size and an SSD with 1 TB of free space.
In other words, this means a more compact and efficient option for gaming experiences. However, despite the common expectation that prices will decline over time, the Sony surprised by declaring that it does not plan to reduce PS5 prices anytime soon.
During a conference call with investors and journalists, Totoki explained that the technical difficulty in reducing the size of the console makes it impossible to reduce manufacturing costs, making a decrease in prices unfeasible.
In this sense, Totoki emphasized the importance of maintaining business profitability, highlighting the company’s focus on user engagement and unit sales.
He highlighted that finding a balance between such aspects is fundamental to PlayStation’s continued success, highlighting the significance of monthly active users for the business.
In August 2022, the PS5 suffered a price increase in some regions, including Europe, Canada and Japan. In Brazil, the console’s prices vary depending on the store.
Overall, Sony’s decision not to reduce PS5 prices surprised many consumers, but it reflects the technical and strategic challenges faced by the company in the console and market. games.
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