Call of Duty Modern Warfare 3: Gamers angry with intrusive ads on Xbox

“Fight against the ultimate threat. » This is a message that will be enough to create excitement if you are sensitive to such slogans. It still needs to be distributed correctly. That’s clearly what Activision failed to do, considering gamers’ near-unanimous reactions to Call of Duty Modern Warfare 3’s new commercial. As the release date for the next juggernaut quickly approaches, the publisher is actually turning the tables. aggression in terms of communication.

It seems that since yesterday, some Xbox players have been greeted with a promotional message when they turn on their consoles. If the app itself can already be frustrating, it’s the format chosen by Activision that’s making people cringe. The publisher saw the big picture: what is displayed is not a simple banner, but a full-screen addition dedicated to the honor of the king of FPS. With an eye-catching “Buy now” button, of course. Not immediately noticeable.

A little bigger ad for Call of Duty please

Judging by the live comments from the cast following the release of this commercial, it appears that this advertising effort is concentrated in the United States. We tried to find the insert on our consoles in the editorial office, but without success. But the debate continues at full speed among American players. Some on Reddit have no hesitation in describing this ad as:“unacceptable”or “vomiting”.

Others are pleased (or disliked) by the coincidence (or dislike) of the recent acquisition of Activision-Blizzard by Microsoft, which suggests that the Redmond firm has to do it now. “make a profit” The most expensive transaction in the history of video games. On the one hand, we should point out that ads do not appear on PlayStation consoles; On the other hand, this isn’t the first time games have had the right to include full screen on Xbox.

In fact, Starfield and Forza Motorsport, both Xbox exclusives, also received this treatment with Call of Duty. Frankly, Microsoft no longer hesitates to invasively promote its own games.