YouTube is testing a solution that would bring everyone together for less intrusive advertising.

For several years now, YouTube leads to struggle strongly opposes ad blockers by implementing increasingly strict measures. Recently, the platform has introduced server-side ads to bypass traditional blockers. As a result, black screens appear in place of blocked ads, which is an indication of new ad placement methods.

Even recently the platform Introducing black screens claimed that these changes were necessary for security reasons, instead of blocking ads. These efforts often frustration among usersfeeling more and more limited by interruptionsespecially during live broadcasts.

YouTube is testing a new ad format for live videos

YouTube is currently running a test new ad format in picture-in-picture (PiP) mode live videos. Second, it allows ads to appear alongside the content being viewed, rather than cutting off the content entirely to display an ad full screen. This allows viewers to continue to follow live without any major disruption.

Concretely, this new PiP format will allow users to continue watching their live broadcasts. ads displayed in a corner of the screenwith the possibility of mute This solution could reconcile YouTube and its audience by making ads less intrusive. Viewers would no longer have to worry about missing important moments in their videos, and it would also allow the platform to preserve ad revenue.

In addition to this new feature, YouTube is also introducing the PiP format will deter users from installing ad blockersmaking interruptions less annoying. Tests of this new format will be rolling out in the coming months to select viewers on select devices. If these new ads prove popular, they could become the standard for videos on the platform.

Source : android authority