YouTube: If ad blockers prevent videos from playing, it's not Google's fault (promise!) 1

YouTube: If ad blockers prevent videos from playing, it’s not Google’s fault (promise!)

The reason for ad blockers on YouTube

Recently, we noticed that YouTube has intensified its measures against ad blockers that cause various inconveniences to users. THE Videos that automatically skip to the end This appeared to be the final phase of the offensive. Because in fact, at the beginning of the year, the platform was already slowing down navigation on its site for users using such blockers. These interruptions make navigation frustrating and disrupt Internet users. disable blocking extensions.

But, YouTube clarified the situation We attribute this behavior to a new initiative aimed at improving the performance and reliability of the platform. While this change may be problematic for ad blocker users, it is not intentionally against them but rather as a unintended consequence A technical update.

Ad blockers disrupt YouTube due to technical update

In a statement we made to a colleague; GoogleYoutube, YouTube’s parent company, announced that this technical update aims to optimize the stability and speed of the platform. They explained this but The event may appear to be targetedThis is about a unintended consequence improvements have been made. However, the platform continues to encourage users to support creators by allowing ads or subscribing to YouTube Premium for ad-free use.

Since October 2023, the use of ad blockers clearly violates YouTube’s terms of use; In France, a message started appearing that blocks videos from being watched if a blocker is detected. Over the summer, the platform had already implemented tiered warnings: first a simple message, then a strict ban. The aim of this measure was to reduce the loss of advertising revenue caused by these extensions, but until recently it was not widely implemented here. So the recent video skipping issue seems to be an issue Side effect of performance update rather than a direct measure against ad blockers.

Source : 9to5google

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