While Netflix aims to expand its audience, the platform recently announced an unexpected collaboration with Carrefour by offering an innovative program. This initiative combines discounts on races and platform subscription. attract the attention of potential new usersIntegrating streaming service into people’s daily consumption habits.
However, according to UBS Securities analysts, this innovation initiative comes at a time when Netflix is also considering increasing subscription prices. This price increasethis could be one regular practiceIt raises the question of the balance between expanding the target audience and retaining existing subscribers, especially in an environment where entertainment options are increasing and consumers are becoming more price sensitive.
Young people’s lack of interest in streaming platforms can have serious consequences
A. last work It shows that young people to prefer more and more watch videos on social media or follow live broadcasts instead of TV series or movies on the usual streaming platforms. They actually 47% of Generation Z To prefer this type of content surpasses traditional platforms. The shift in focus towards more interactive and ephemeral formats means Netflix and other platforms may face problems in the future. Especially if they cannot adapt to the new consumption habits of young people.
Streaming platforms will need to rethink their strategies stay attractive and relevant for this audience that prefers other content types and formats. Because inferences This evolution is deep and directly affects the heart of the economic model from these platforms, especially dependent on ad revenue. Generation Z shows that: three times more receptivity to advertisements on social networks compared to streaming. this can do move the financial flow of advertising It poses a serious challenge for Netflix, Disney, Warner Bros. and other streaming services to maintain their place in the market.
Source : lemon squeezer
