Subscriptions increase after Netflix inhibits password sharing

At the end of last year, the Netflix recorded a significant increase in new user registrations, driven by the implementation of stricter measures against password sharing.

During this period, customers responded by creating their own accounts, resulting in an increase of more than 13.1 million subscriptions in the last three months of 2023.

This was the highest quarterly data since 2020, solidifying a growth trend that began the previous year.

With this high demand, the streaming platform has planned to increase the value of the services offered. Apparently, they are smiling all over the company corridors!

Deservedly, Netflix returns to important numbers after noticing a frightening decline in the first months of 2022.

At the time, the company needed to innovate in the way of attracting new consumers, as the cancellation rate was very high.

Netflix strategies to resume high revenue

In addition to the announced measures and ban on sharing passwords, Netflix has diversified its offerings with more live events to attract new public.

On Tuesday the 23rd, the company revealed a 10-year deal worth $5 billion (£3.9 billion) to bring ‘WWE Raw’, professional wrestling’s most popular weekly show, to the platform.

Netflix announces profitable company balance – Image: Reproduction

This initiative follows the trend of many of its competitors, such as Amazon, which seeks to expand its presence in live sporting events.

Amazon will also implement ad serving for Prime members starting this month, unless they choose to pay an extra $2.99 ​​per month.

At the beginning of January, the company announced that the number of subscribers surpassed the mark of 23 million accounts, an extraordinary feat close to the 15 million subscribers in November 2023.

According to the company, this jump in the number of registered left all analysts surprised. They feared that submissions could suffer without the release of a high-profile hit.

Also last Tuesday, the 23rd, the platform received 18 Oscar nominations, including the Best Film category for ‘Maestro’, starring actors Bradley Cooper and Carey Mulligan.

The company revealed around US$33.7 billion in revenue for 2023, 6% higher than the balance for 2022.

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