Streaming service Max can grow its catalog in one fell swoop, here’s how

Her lover sherry And moviesTo say the least, you’re spoiled for choice. broadcast platforms. Netflix, Prime Video, Disney+, Apple TV+… There are many of them, even a few too many. Faced with the proliferation of services, The viewer can quickly find himself lostnot to mention that subscribing to several subscriptions quickly increases the bill. Then he chooses several according to the offered catalogs. In general, this results in: unsubscribe And financial loss For responsible companies.

In the face of this observation, some groups say that it would be more appropriate to rationalize the sector. This situation Paramount Global. The group is offering Paramount+ to 71 million subscribers in the first half of 2024. Except the service is losing money: $1.67 billion operating profit before depreciation and amortization last year. Various solutions are being considered to stop the bleeding: merge with another platform.

How can the Max streaming platform enrich its catalogue with a large number of titles at once?

Paramount is talking to several potential partners to find out who could do the job. Welcome to the Paramount+ catalog. According to this CNBCThis Warner Bros. Discovery who will be most interested. In other words, we could see a merger with Max, which has been present in France since June. If there is an agreement, Max’s name will be protectedWarner will retain the majority of the shares.

For Chris McCarthy, CEO of Paramount Global,The volume of blockbuster content we can deliver together, whether it’s on TV, in the cinema or in sports, will be immense and will attract millions of viewers.“It is too early to know whether this will have an impact.” impact on subscription price Although one would suspect that this opportunity would be too good to pass up for Warner and Paramount.