Streaming: Netflix maintains the lead but Paramount+ takes over Apple TV+

For those who are not yet fully familiar with Paramount+, note that this service was first available. as CBS All Access, but renamed after the merger of CBS and Viacom in 2019. Launched in France in December 2022, the platform includes content from Paramount Pictures, Comedy Central, MTV, Nickelodeon. Apple TV+, meanwhile, only includes original Apple shows, movies, and documentaries.

in 2022 Paramount+ managed to double Apple TV+ 7% global market share in the streaming market, while Apple TV+ fell to 5%. This decline can be partially explained as follows: latest subscription price increase, Going from 4.99 to 6.99 €, this may have deterred some subscribers. This tariff increase took place not only in France, but also in other countries.

Apple TV+ narrowly surpassed by Paramount+

According to the latest JustWatch research dated August 2022, global market share Apple TV+ fell from 6% to 5%. By comparison, HBO Max had a 7% market share, but the platform currently has a 9% market share. Although Netflix continues to lose subscribers to other platforms, it maintains its lead.

The original content offering by Apple TV+ is relatively limited compared to other platforms with a lot of licensed content such as Amazon Prime Video. This lack of diversity in the catalog may also explain Loss of market share of Apple TV+.

Percent ranking of streaming platforms by global market share:

  1. Netflix (23%)
  2. Amazon Prime Video (20%)
  3. Disney+ (18%)
  4. HBO Max (9%)
  5. Paramount+ (7%)
  6. AppleTV+ (5%)
  7. Others (21%)

With over 230 million subscribers currently, Netflix maintains its leadership in the streaming market. However, Amazon Prime Video and Disney+, which managed to attract more than 160 million users in just 3 years, managed to hold their own by offering various and quality content.

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