As announced a few weeks ago, Spotify has increased its subscription prices in France to offset the cost of a new “streaming tax” the government has introduced. The fact that the increase remained modest shows the Swedish giant’s rebellion against this mandatory contribution.
This decision is as follows A 1.2% tax on the turnover of music streaming platforms in France will come into force on January 1, 2024. This contribution aims to finance the French music industry through the National Music Centre. It’s a tax that Spotify has strongly objected to for months and has not hesitated to threaten to withdraw from the French market. In an open letter published in March, the platform condemned “additional costs” it could not affordforcing him to raise his prices for his French subscribers, who will pay later”Highest package in the European Union“.
Please note that this increase currently only applies to new subscribers. Existing users will only be affected starting in July 2024, when their plans are renewed.
When it comes to competitors like Apple Music or Deezer, we still keep a low profile on this tax. Time will tell whether Spotify will be successful in getting the tax reviewed or removed through this price revolt. Or will these marginal increases result in a sustainable building of the premium service image in France?
