This is a minor comeback for Salto, but it would be hypocritical to pretend we didn’t expect it. Launching in October 2020, Salto was at the forefront of French streaming at the time, with ambitions to eclipse Netflix and its company. A year and a half later, the results are mixed. Competition figures continue to rise as the platform struggles to reach one million subscribers.
In a problematic context for the French audio-visual sector based on the takeover of major channels and its abandonment by France Télévisions, Salto is therefore still trying to find its place. By giving up a little of your first desires. On Tuesday, April 12, we learned that the platform will be available on Prime Video starting May 2022. It’s hard not to see this as a strategy aimed at gaining visibility by taking advantage of your new partner.
Salto flips his jacket and joins forces with Prime Video
It’s not surprising that Prime Video, on the other hand, is interested in a television-connected platform. For several months now, Amazon’s service does not hide its desire to become a giant in the industry, as evidenced by the purchase of broadcasting rights to Ligue 1 matches and other channels. But on the Salto side this is a mild admission of weakness.
When faced with results that don’t really meet expectations, all means are now good to raise the bar and achieve initial goals. However, keep in mind that Salto maintains its integrity. Despite being offered in the Prime Video catalogue, subscribing to a subscription will still cost €6.99 more per month. Attractive users will be able to take advantage of a 30-day free trial.
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