Netflix will open its own stores with merchandise and themed food

Netflix plans to do thisOpen new immersive venues built around the original series where fans can shop, dine and play. These two new locations will be Netflix’s first permanent experiences for fans, CEO Ted Sarandos announced at the Bloomberg Screentime conference on Thursday.

In addition to products inspired by popular Netflix series, the stores will also sell themed foods adapted from original series. “ We’ve seen how much our fans love diving into the world of our movies and series, and we’ve thought hard about how to take it to the next level. ” Josh Simon, Netflix’s vice president of consumer products, told Bloomberg.

Netflix will host events in its stores

Even better, Netflix stores will be organized The events are always based on the most popular TV series of the moment. For example, the first two organizations will offer an obstacle course based on the Squid Game. Also, in case you didn’t know, the streaming giant is also planning to recreate a life-size Squid Game event worth $4.5 million.

Shouldn’t be seen as Disneyland Sarandos said, “Netflix House” a place you can go not just once every two years, but several times a month “. So it looks like Netflix is ​​already planning a pretty quick rotation of events if it plans to keep customers coming back a few times a month.

There aren’t a lot of details right now specifically on where these permanent spaces might eventually open, but The first locations in the United States are expected to open in 2025.

While some may see this as Netflix’s attempt to diversify its revenue following other ventures such as game launches, it appears that the startup is focused on promoting its content rather than improving it at this point. For this reason, Netflix is ​​already planning a further increase in subscription prices.

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