Netflix will offer other formulas with ads to accommodate all wallets 1

Netflix will offer other formulas with ads to accommodate all wallets

It’s been a little over a month since Netflix launched its controversial subscription with ads. If it’s definitely cheaper, it has a few major drawbacks – hence the advertisement, but also a less comprehensive catalog. But the formula appears to be successful as the streaming service has no intention of stopping. As a matter of fact, its co-CEO Ted Sarandos said that other similar subscriptions will come to the platform later.

“We have multiple subscriptions today, so we’ll likely have multiple subscriptions with ads over time, but nothing to announce at this time”he explained, comparing this new formula with the formulas the firm already offers. “And I suspect the product itself will evolve quite dramatically, but slowly, incrementally.”

Netflix will offer several subscriptions with ads

That’s why it’s hard to predict exactly what Netflix has in store for us right now. One thing is for sure, the platform now has its #1 goal to reverse the downside trend that started for itself in 2022. And it’s not just about new formulas. Not surprisingly, Ted Sarandos also wants to tinker with Netflix’s eternal pet, account sharing.

“There are people today who use Netflix for literally free”highlights the latter. “So they get a lot of value from it. I think they would be happy to have their own account. » According to the company, more than 100 million users worldwide do not pay the subscription fee. Let’s just say it’s hard to imagine them being happy to receive an invoice from the platform.

Source : CNBC

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