Series cancellations, price increases, the disappearance of certain packages, the end of account sharing… It seems difficult to associate Netflix with good news lately. However, despite less-than-favorable predictions a few months ago, the streaming service has never performed better. Is this what prompts the latter to do some good for its users? Not exactly. Descriptions.
Yesterday, Netflix published a press release on its blog celebrating the first anniversary of its pioneering advertising formula in streaming. This subscription, which is cheaper than its counterparts, has attracted the attention of a wide range of Internet users. On this occasion, the SVOD platform decided to simplify their lives. Starting next year, subscribers will encounter fewer ads in their content. At least on one condition.
Fewer ads for binge-watchers on Netflix
Netflix will reward its most enthusiastic users at the beginning of 2024. “After watching three episodes in a row, the members [ad-tier] A fourth episode without commercials will be offered”, explains the company. Good news for those who devoured entire seasons in a few days. Of course, the approach is not completely neutral. With this new measure, Netflix aims to encourage its subscribers to watch more content and therefore more ads.
On the other hand, it is difficult to be so cynical about the second gift announced by the service. Starting next weekend, those who subscribe to the ad plan will finally be able to download their movies and TV series and watch them offline; This feature was only available in the standard plan until now. It is not yet known whether this feature will come to the United States first or be distributed directly globally.
Source : netflix
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