As you know, Netflix confirmed that its new cheaper formula is coming in mid-October 2022, with ads in various countries on November 3, 2022. This subscription must be valid in France, the United States and 10 other countries.
Also read: Netflix – no ads during new movies and kids content
No cult series in the formula with Netflix ads
Still, there was hope that things would work out with the launch. And as explained by our colleagues Wall Street MagazineThis is far from the case. While the formula with Netflix ads will be released on November 3, 2022, cult dramas on the platform are still missing.
This situation is particularly How to Survive Breaking Bad, The Crown, Cobrai Kai, Murder or Grey’s Anatomy. According to American media, Netflix continues to negotiate with several major studios for the right to advertise or present their content in the new format. According to American media, the platform has yet to reach an agreement with the five big players in the 7th art industry. Disney, NBC Universal, Sony Pictures, Warner Bros and Lions Gate Entertainment.
In other words, the subscription launched tomorrow will offer a catalog cut from several flagship series of the platform. What discourages many users. In particular, Netflix’s new formula is far from enticing the crowd for now, as evidenced by a study from media agency Omnicom Media Group. Indeed, 45% of those questioned are resistant to ads coming to Netflix.
