Netflix refuses to talk about its carbon footprint and believes it’s up to users to make the effort.

It’s no longer a secret that streaming video has a significant impact on the environment. It is estimated that one hour of watching on Netflix releases about 100 g of CO2 into the atmosphere due to the activity of the data centers that host this content. At a time when the climate emergency is being felt more and more, some users are asking the following question for this reason: reducing their consumption to actually reduce their carbon footprint.

Here is exactly the question Le Crayon media asked Emma Stewart, director of environmental commitments at Netflix, which is certainly somewhat provocative but no less relevant: Should we stop watching Netflix? The answer of the respondent is surprising. While we waited for confirmation of the flow’s impact on CO2 emissions, Emma Stewart chose to urge users to make an effort on other consumption habits.

Netflix teaches ecology without acknowledging its own environmental impact

“Basic measures [les individus] it could be food related”, this is how he explains the second after pointing out one. “active citizen” It can also be “Don’t forget to vote” And “Conversation with your employer”. Emma Stewart remembers that a diet rich in plants can reduce water consumption and CO2 emissions from the food industry. Then this is to follow the importance equipping their homes with less energy-consuming equipment, choosing public transport or reducing their waste.

If all these tips actually allow you to reduce your own carbon footprint, it’s hard not to think about it. Netflix tries at all costs to camouflage its true role in protecting the environment. The streaming industry is certainly not a pollutant of the planet. Still, a company the size of Netflix in particular weighs a lot more than a company. “active citizen” when it comes to real green developments. Only here, Netflix does not want to provide its users “bad viewing experience”. However, a simple reduction in quality will be enough to significantly reduce its environmental impact.