As you know, Netflix went through a tough period earlier this year. Indeed, the number one streaming service lost at least 200,000 subscribers in the first quarter of 2022. A first in 10 years in the platform’s history.
Panic quickly spread to Netflix executives, and several ideas were put on the table to prevent this migration from continuing: to stream programs live, or even to change the rhythm of the show by only going one episode a week instead of presenting the entire season. just like it is now.
Among other advanced options, the launch of a new cheaper formula with ads. Finally, the thing was confirmed by Netflix’s co-CEO Ted Sarandos. This subscription will launch at the end of 2022.
However, seeing excessive viewing sessions interspersed with ads will not be the only downside. Indeed, we already know that it will be necessary to deal with a limited catalog of movies and series, as confirmed by the boss of the platform.
No offline viewing on Netflix with ads
The icing on the cake, our colleagues at Bloomberg have announced that it will also be necessary to abandon a feature particularly liked by users. According to a reference found in the code of the iOS version of the Netflix app, this new formula with ads will not allow. Users can download their favorite movies/series to watch offline.
“Downloads are available on all plans except Netflix with ads”. Here’s what we can read in the text of the app discovered by developer Steve Moser. Also, the code implies: users will have no way of bypassing ads, It will not be possible to put ads on pause or speed up playback.
Finally, this is Steve Moser’s latest discovery, Netflix may serve personalized ads. This piece of text seen in the iOS app is pretty self explanatory: “we will do it now configure your ad experience. We need a few details to make sure you get the most relevant ads on Netflix.” Of course, it should not be forgotten that this advertised formula will not be released within months. Truth, nothing is certain about the features offered.
Source : Bloomberg
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