Netflix: More than a third of users will give up if prices rise further 1

Netflix: More than a third of users will give up if prices rise further

Netflix has lost its luster for a while now. After the popularity rate, which became almost monopolistic in the 2010s and continued to increase, the streaming platform began to attract the ire of users by canceling repeat series and, above all, introducing new restrictions and controversial formulas: the end of account sharing, subscription. with advertising and of course price increases.

The latest increase occurred at the beginning of the year and affects subscribers worldwide. The latter had already caused some turmoil in society, amid inflation and with the service becoming less and less attractive. However, according to various sources, this will not prevent the company from considering a new increase in the coming months. But the latter could be disastrous for Netflix, according to a recent study by the CivicScience Institute.

Subscribers threaten to leave Netflix if prices increase

After surveying more than 4,000 people, CivicScience concluded that only half of existing subscribers would stay on the ad-free plan (Standard or Premium plan) if the price increased further. You’d think the rest would resort to the advertising formula. However, the latter is in the minority. Actually they 39% admit they will cancel their subscription If prices were increased again

Frankly, the loss of trust in Netflix has a lot to do with this. However, as CivicScience points out, the main reason for this abandonment is actually inflation. That’s why 33% of Americans have already reduced or plan to reduce their listening spending. A number that has increased since January. “Additionally, the monthly percentage of those with four or more streaming subscriptions decreased from September through October, continuing the decline seen throughout the year.”draws attention to the institute.

Source : BGR

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