Candace Cameron Bure rose to fame in the ’90s portraying the beloved character D.J. Tanner on the iconic series Full House. Despite the challenging transition from child star to adult actor, Bure found renewed success on the Hallmark Channel. But why did she ultimately part ways with Hallmark?
In the aftermath of Full House concluding in 1995, Bure took a step back from the limelight, taking on sporadic roles that failed to match the impact of D.J. Tanner. However, her career experienced a resurgence in the 2010s with her involvement in Hallmark’s popular Christmas movies and the Aurora Teagarden mystery series. In 2022, amid a public controversy, Bure bid farewell to Hallmark.
The catalyst for Bure’s departure from Hallmark can be traced back to a 2020 incident involving the network’s CEO, Bill Abbott, stepping down after the network faced backlash for pulling an advertisement featuring a same-sex couple. Abbott’s subsequent move to GAC Media, a network with a similar family-centric focus to Hallmark, led to him offering Bure an executive position in 2022. However, Bure’s comments on traditional marriage being at the core of GAC hinted at a deeper reason for her exit.
While GAC expressed openness to featuring same-sex couples, Bure’s remarks suggested a reluctance to explore such narratives. Her criticism of Hallmark’s evolution under new leadership and the controversy surrounding a queer character in the Full House sequel Fuller House further shaped the narrative around her departure from the network.
In essence, Candace Cameron Bure’s decision to stop making movies with Hallmark was influenced by a combination of personal beliefs, network dynamics, and the evolving landscape of family-oriented television.
