While the Molotov app is now accessible from a web browser, the French Internet TV channel distribution service made an important announcement on Monday, May 16, 2022. Indeed, Molotov, cinema, serials, youth content, documentaries or history. Here is the full list:
- Mango
- Mango Series
- Mango Cinema
- kids with mango
- Mango Documents
- Mango History
- mango novels
But first, what is the FAST TV channel? This abbreviation Free Ad-Supported Television or free and ad-supported streaming linear TV channels in Molière. As Molotov explained in his press release, the aim is to deliver from the AvoD Mango offering with these new channels. experience as close as possible to the traditional TV experience (programs interspersed with ads). Molotov wants to target users who are tired of mainly choosing content and prefer to watch an offer offered by the channel.
Also read: Molotov has 12 million users and is improving their paid offers
Molotov wants to approach traditional TV
“With the rise of connected TV, FAST Channels represents the future of free television and offers viewers and advertisers an ideal combination of the linear consumption habits of viewers and the virtues of digital advertising.” hexagon detailing the company.
Molotov to present these new channels Enhanced proprietary content linearization technology on demand to enable better integration of user data. Note that the launch of these seven FAST channels is not trivial. Indeed, Molotov is responding to his main competitor, Pluto TV, which has launched several thematic TV channels financed by advertising.
The company also states that this is just the beginning, because The development of the AvoD offer and FAST channels is one of Molotov’s priorities for 2022.. So more channels and content should be announced in the coming weeks and months.
Source: CP
